China Security Enters Southeast Asia Market Analysis Report

Chapter One The development of the security industry The security industry has developed rapidly and has begun to take shape. As of the end of 2004, the security industry has a market size of more than 400 billion yuan. Among them, 45% of the security equipment market, 55% of the security engineering market, 8% of exports, monitoring about half, annual sales of less than 10 million yuan accounted for more than 90% of small businesses. The average annual growth rate of the security industry is 25%, with 15,000 employees and 1 million employees. The security industry is moving from the start-up period to the development period and is now in the development phase, but it is still far from the mature period. The industry industrial chain has basically taken shape, and the management chain is gradually being established. The lack of a superior method has led to a vacuum in some areas of industry management.

The development potential of the security industry is huge, the market will continue to expand, and demand will be even stronger. The current security market has low access thresholds and fierce competition. The market order is very irregular. The industry initially formed three major security industry clusters in the Pearl River Delta, the Yangtze River Delta, and the Beijing-Tianjin region. The security industry has formed more than a dozen or more than 8,000 products based on video surveillance, entrance and exit control, intrusion alarm, and explosion-proof security inspection. The scope of security applications has become increasingly widespread, and security applications have become increasingly in-depth. However, some "vacuum" zones have emerged in the management of the security industry. This constitutes opportunities and threats for the development of the security industry.

I. Opportunities and Threats for the Development of the Security Industry The international counter-terrorism situation, the development of the western region and the rejuvenation of the northeast, the 2008 Olympics and the Shanghai World Expo, domestic urbanization and rapid urban construction, the construction of safe cities, and the frequent occurrence of security accidents in some application fields constitute security The main positive factors for the development of the industry, and most of the other conditions for the security of internal and external environmental impacts are positive and negative, such as accession to the WTO, the entry of many large industrial enterprises into the security market, and the export of domestic security products, while the impact of the security market order is Mainly negative.

At present, industry associations are taking the lead in establishing the five major security systems to solve existing problems: national and industry technical specifications and standards systems; industry certification system, industry training system, system security assessment and evaluation system for security project construction, and industry credit system.

1.3 Problems and Trends in the Development of Security Technology The main problems in the development of domestic security technologies are: 1. The high R&D security products have low R&D capabilities, new products and core technologies rely heavily on imports, and fail to form an orderly technological innovation system; Existing security technology systems do not meet the requirements for integration, digitization, networking, and intelligence; 3, poor technical support environment for security management, lagging standards, low product detection, certification assessment methods; 4, security management system or network operation management is not Normative, alert mechanism is not perfect; 5, security basic theory research is weak, restricting the effectiveness of security technology.

The development trend of security technology is mainly manifested as follows: 1. Digitalization, networking, intelligence, and integration are the directions; 2. Step-by-step establishment and improvement of security technology innovation system; 3. Development of 4C technology (communication/computer/control/multimedia display technology ), Intelligent Building 5A System and Intelligent Transportation ITS System; 4. Network Technology and Multiple Security Technology Implementation Integrated R&D; 5. Created and improved comprehensive security service network at all levels. Social security dynamic monitoring system, city early warning system and safe city construction are new opportunities in the domestic security industry.

1.4 Problems in Security Enterprises and Markets The main problems in domestic security companies are: 1. The qualifications of construction companies are not clear, and there are fewer capable system integrators; 2. The lack of enterprise management capabilities, and the inability to adapt to and resist risks; Lack of corporate brand awareness, unbalanced development of various types of products, and the improvement of personnel quality; 4. Insufficient market development of enterprises; insufficient promotion of product application and popularization; 5. Large number of enterprises, production lines, small average production scale, low profits, multiple identities Severe cross.

The main problems in the domestic security market include: 1. Regional and industry monopolies, unbalanced development of regional markets, severe fragmentation, 2. Infringement of counterfeit and infrequent parts in some areas, exaggerated problems with agents, severe smuggling, and weak market supervision; 3 , disorderly competition, competing prices, causing market confusion; 4, rapid development, but the overall size of the company is small, the threshold is not high.

II. Overview of Video Surveillance Technology Development 2.1 Background of Video Surveillance Technology In order to correspond with computers, traditional analog devices have begun to switch to digital devices; digital data has already begun to be transmitted and managed conveniently; it can be connected with other digital products through security network devices. The scope of application has been expanded; the need for long-distance transmission is also increasing, which indicates that video surveillance technology has fully entered the digital era. Development of network information; many buildings already have local area networks and wide area networks; there are many requirements for upgrading systems under PC control; PCs for image processing have a lot of flexibility; a variety of data storage hardware (hard disks, backup disks, etc.) development Soon, the development of infrastructure has created the conditions for the development of video surveillance technology.

2.2 Development of Video Surveillance Technology The development of video surveillance technology has experienced the development of analog surveillance and digital surveillance to large-scale network surveillance. The components of the video surveillance system - front-end video capture, video transmission, video recording, control, and display technologies have developed rapidly.

2.3 The new features of the demand for video surveillance technology calls for a large number of monitoring points and dispersed; network construction makes the network video transmission become economical and feasible; the needs of massive data transmission and storage; the importance of equipment management even exceeds the image monitoring itself; Liquidity is increasing; construction and wiring are costly and require simplified wiring to reduce investment; information security has received widespread attention. The demand of the market calls for the video surveillance technology change.

2.4 Several Key Technologies of Video Surveillance The key technologies of video surveillance include video acquisition and compression, reliable transmission of video signals, intelligent information storage calls, and centralized management of the system.

2.5 The development direction of video surveillance technology The development direction of video surveillance technology is distributed collection and centralized management, high-quality image compression processing, unified interface of open standards, unified authentication to ensure security, humanization of operation, and integration of functions, structural modularization and transmission diversity. .

III. Overview of Video Surveillance Product Development 3.1 IP surveillance system is an important development direction in the future Due to the development of video surveillance and network technology, IP surveillance systems have more and more advantages. The comparison between the IP monitoring system and the traditional analog monitoring system is shown in the following table:

IP monitoring system simulation monitoring system cost is simple to install, save wiring; operating costs are lower; center control, hard disk records, through network storage, centralized maintenance and operation;

System development, directly adding network camera coaxial cable on the network, installation difficulties;

High operating costs; local video recording, analog tape recording, maintenance and operation at each point of the front end, often changing tapes; system expansion engineering huge system development single system can cover a wide area;

Easy to expand, as long as the "access and use" point-to-point system connection is complex, chaotic user access through the network remote access monitoring without remote access, local monitoring operations and management of remote monitoring and control;

No remote monitoring and control via remote recording (hard disk/tape) over the network;

Recording and maintenance of quality image records without attenuation in the front end using analog tape;

Using the database, record data for easy retrieval;

There is little loss of transmission of image signals over long distances. Loss of image records;

Long-distance transmission of image signals has a large loss.

Smart software processing digital signals to achieve different applications No 3.2 network video surveillance products from the comparison of the development of network video surveillance in several forms, the emergence of DVR, whether it is the initial PC-DVR or embedded DVR, are composed of Is a small-scale local monitoring system, with the advent of NetDVR, you can easily build a larger monitoring system. The comparison of several network video surveillance products is shown in the following table:

S-Advantages W-Disadvantages P-Positioning DVR has a large number of local operating functions, supports weak local storage network functions, and has poor scalability. It is suitable for local monitoring needs and high monitoring point density.

NVS is small in size, powerful in network functions, and has good network scalability. It is suitable for working in the field and under unattended conditions. The local operating functions are simplified, and local storage is usually not supported. Suitable for network monitoring of distributed monitoring and centralized management.

IPCamera integrates Camera and NVS functions. It is easy to construct and maintain. The network performance is weaker than NVS. There are fewer high-performance IPCameras available on the market. It is not possible to select and replace the camera. Corporate network and civilian low-end market.

3.3 Opinions and suggestions put forward by users of CCTV equipment According to our investigation, the opinions and suggestions made by users of CCTV equipment are mainly:

1. The price of branded products is too high, and there is a phenomenon of inconsistency everywhere;

2, the network video equipment bandwidth occupancy is too high, the signal transmission is not stable;

3, the product specification is not detailed, technical parameters are not enough, there are more ambiguities;

4. Network video equipment has poor network adaptability in access mode and sub-control mode;

5, improve the appearance and packaging, increase personalized design;

6, the user receives the vendor information is not enough, not enough to support the purchase decision;

7, the product is not personalized and pertinent, application needs in many areas can not be satisfied;

8, should increase the product's new features, take care of applications such as network transmission;

9. The quality has declined after localization or large-scale production;

10, the profit margin left to the engineering firm is too small;

11, the market order is not good, there are many fake and shoddy products;

12, after-sales service is not good, lack of technical support, maintenance speed is slow;

13, the network video product screen transmission is not smooth, there is still a gap from the real-time;

14, Insufficient channel laying, service and supply are affected;

15. The payment method requested by the manufacturer is not flexible enough, the delivery speed is slow, and the cycle is long.

3.4 Recommendations for Video Surveillance Network Product Selection Based on the above situation, we propose the following suggestions:

1. Large monitoring network adopts NVS;

2. Local storage is very necessary or the customer has a preference for local storage using DVR;

3, use NVS when the bandwidth allows;

4, the user centralized certification and management is the future direction of development;

5. For large monitoring network storage solutions, distributed storage and centralized management are used.

Fourth, the video surveillance enterprise management and management strategy decision-making changes 4.1 The current status of security companies and business models The direction of change 4.1.1 The status quo of security companies Security The status quo of most enterprises is worrying. The video surveillance industry has low technical and financial barriers, the business model is easy to replicate, and many companies are highly competitive. The vicious circle of arrears of projects has been pushed forward from the engineering firms, manufacturers, and board merchants, which has reduced the profits of various types of businesses. Low-cost vicious competition, low cost of small businesses can accept lower profits, making large enterprises difficult to survive; domestic companies with strong capabilities are mostly located in the mid-end, and have technical distances with foreign high-end products and prices of domestic low-end products. , so it is not easy to survive.

Multinational corporations enter China's security market. Their product lines are abundant, their brand awareness is high, and they are well-funded. They can provide an integrated security system integration platform to meet the complete needs of users. Domestic small-scale workshop enterprises and smuggling illegal merchants carry out vicious price competition to make profits. Thinning.

4.1.2 The direction of change in the business model of security companies There are few domestic security companies with multiple perspectives and sufficient resources for integration. Faced with the pressure of foreign large enterprises on offensives and domestic small companies for vicious price warfare, cooperation is more important than competition.

Fine manufacturing and excellence are the way out for domestic security companies. Because from a global perspective, the trend is to shift from large-scale production to large-scale custom-made customizations, so doing well in the market segmentation and doing it exclusively is the way out.

Taking the road of group development is a shortcut for domestic security companies to become bigger and stronger as soon as possible. Horizontal integration of different related product manufacturers to form a complete product chain. Vertical alliances with upstream suppliers, downstream distributors, and engineering firms can be loose, shareholdings, or mergers and acquisitions. Enterprises cooperate to set up loose organizations (such as membership), operate together, coordinate development, share benefits and risks.

4.2 The export of security monitoring equipment is the only way to develop 4.2.1 Development process of the security monitoring equipment from the overall development, security monitoring equipment export "tenth five" is the initial stage, "Eleventh Five" is the development stage, will be heavy and larger breakthrough. According to the "Eleventh Five-Year Plan" of the security industry, the value of security export delivery in 2010 will account for more than 20% of the total sales of the industry.

4.2.2 Foreign Trade Competition At present, the export market is dominated by Europe and North America. Taiwan and South Korea are our main competitors. Taiwan has many low-end products, and the short delivery time is its advantage. South Korea is better than the national product in terms of technology and functions. , More in the local production, exports more, the domestic mostly low-end products, the chip is constrained, so the development is limited.

4.2.3 Status Quo of Foreign Trade Development At present, foreign trade is mainly based on branding, and there are a small number of independent brands. It is the direction to vigorously develop independent brands, but it takes a long process. OEM is still in the run-in period, but not far from the rapid development stage.

4.2.4 Problems with Export Development There are no suitable channels or partners for manufacturers who want to export equipment, and most of them do not understand foreign markets. There are also some manufacturers that are not very clear about the standards of foreign products.

4.2.5 Development Ideas for the Export of Security Monitoring Devices 1. OEM is still the mainstream of the current period. The sales volume of self-owned brands and measured brands is 9:1. First, OEM profits are higher (about twice as high as domestic sales). Second, the production process of domestic OEMs and the needs of foreign commissioners are continuously approaching, so that their manufacturing capabilities, technical strength, product internationalization, etc. Both have been greatly improved; in addition, OEMs can also take full advantage of the advantages of socialized division of labor, increase production volume, reduce costs, upgrade technology, accelerate product entry into the market, shorten reaction time with market demand, management level and manufacturing process. .

2. The development of self-owned brands is an intangible asset that can improve the brand through its own brand. The existing independent brands are sold through agents, and localization services are very important. Our competitive advantage is still cost, but the cost of export, especially the labor cost of the Pearl River Delta, is gradually rising, and its advantage is declining.

3. Parallel development of the two approaches For OEMs and private brands, companies at different stages of development should adopt different strategies. Well-developed companies should have their own brands. Enterprises with poorer conditions should improve their technology and gain profits through OEMs. Enterprises in the middle position must develop in parallel in both ways. Enterprises can solve technical and financial problems through OEMs, and establish channels to solve capital and market problems through well-known brand agents.

4.2.6 The specific improvement of the export of security monitoring equipment Recommendations 1. In terms of market development, use foreign large-scale security exhibitions, seminars, and influential security technology journals to increase propaganda, while deepening with foreign private industry organizations, large-scale security vendors The contact, to attract foreign customers to take the initiative to come to inquire, and promote further cooperation.

2. Strengthen channel construction and coordinate channel conflicts between OEMs and their own brands. For OEMs, try to avoid cooperation with informal and unreliable merchants, so as not to affect the image of self-owned brands; for private brand building, the number and level of agents should be reduced at the initial stage to strive for powerful ones. Professional distribution, agents, to prevent confusion of channels, product trading prices are unclear.

3, in the product positioning, should not be low-cost appeal, the product should be located in the mid-range or mid-range high cost performance moderate. In terms of price positioning, reference can be made to a certain price point between domestic products and foreign products in the same file. Product appearance design, packaging, practicality and international qualification certification should be specialized and user-friendly in accordance with the specific needs of local users.

4. In terms of market positioning, different products and business strategies can be adopted for markets in different regions. For example, with the mid-range products entering the Southeast Asian market, the European and American markets are dominated by OEMs, and the Middle East, Africa, and South America markets can be accessed at low prices.

5. In terms of business management, it is necessary to pay attention to foreign counterparts to learn advanced management experience, especially the professional manager system, and pay close attention to and timely absorb relevant international professionals.

4.3 Status Quo and Recommendations for Security Corporate Financing 4.3.1 Status Quo of Security Financing for Enterprises How to solve the normal operation of corporate cash flow is a major issue faced by security companies. Because the security industry’s payment is serious, it has been profitable in the early years and the project hours are still acceptable. Now it directly threatens the life of the company. The engineering company’s payment will be passed by the manufacturers and card readers, which will make the entire enterprise chain sluggish. On the other hand, most domestic security companies started from private small businesses and are now reaching a stage of rapid development. At this stage, the funds for maintaining corporate growth have increased significantly, which is much higher than the company’s own original accumulation of funds, but due to bank loans. Difficult. Therefore, there is a long-term conflict between the long-term development of enterprises and financial support.

Listing and capital operations (acquisition, mergers, financing, venture capital) are both opportunities and risks for security companies. They should be treated with caution. If they are not properly handled, they can easily lead to abnormal development or be subject to control. The channel for obtaining funds should not only concentrate on the external environment, but also more importantly, it must do a good job in the management of the enterprise. Naturally, the enterprise will take the initiative to find a good investment (such as national science and technology funds, foreign venture capital, foreign large enterprises in joint ventures in cooperation Etc.) Several companies in Hangzhou demonstrated this.

4.3.2 Security Enterprise Fund Management and Financing Recommendations Manufacturers gradually recognize the seriousness of the pressure problem and begin to control the funds. Such control will be gradually transmitted to dealers, engineering companies and users. This will gradually improve the financial status of various companies in the chain.

Selecting investment or partners to choose long-term development awareness of corporate investment or cooperation, such as collaborators eager for quick success and immediate attention only to the immediate interests of the daily operation and management is very unfavorable.

Promote the internal communication within the industry, and it is more likely that the industry will seek capital cooperation (such as financing) because of mutual understanding of the operation process and business background.

With regard to funding issues, the general management of internal investment is more confusing and attracting foreign investment is better because foreign parties generally operate in a formal manner and are not easy to intervene in management, and they are concerned about long-term development rather than blindly pursuing immediate interests.

Establish a joint guarantee system and establish related organizations to help solve corporate loan issues.

In the aspect of enterprises guiding government investment (such as science and technology funds), the association should play a greater role and the energy of the enterprise alone is not enough. The association should provide enterprises with financing, joint venture, and cooperation services, and establish internal and external funding channels (inside the industry, foreign companies, and other industries).

4.4 Strengthen the brand building of the development of the security brand 4.4.1 Development process of the domestic security industry brand The brand development process of the domestic security industry has gone through the period of brand ignorance (79-83 years), the initial stage of the brand (84-96 years), and has now entered Brand development stage (after 1997). The brand development stage can be further divided into brand awareness period (97-02) and brand competition period (after 2002).

4.4.2 Strengthen brand building to allow users to receive your product Brand building is generally a process of creating a brand - promoting a brand - brand expansion and extension - developing a brand - protecting a brand.

At the current stage of focusing on brand competition, the competition means of the merchants are quite different from those in the past. At this time, companies should not only improve their own competitiveness by improving equipment productivity, technological R&D capabilities, labor productivity, and price cuts, but should also rely on the system optimization of talents, knowledge, and management to compete with the brand's advantages. Enterprises must achieve a strategic shift from "product management" to "brand management."

Chapter II: The pursuit of differentiation in security products The provision of standardized products in the Southeast Asian market has always been the strength of Chinese manufacturers. However, the increasing homogeneity of domestic security products is an undeniable reality. As homogeneity becomes more and more serious, the Chinese security market has expanded to provide differentiated products, which is to expand sales channels. In the development of foreign markets, China's security industry is focusing on the Southeast Asian market. In the Southeast Asian market, Chinese manufacturers have a variety of competitiveness, such as transportation advantages, more than 14% of the population is of Chinese descent, language barriers are small, the political situation is stable, and the economy is highly developed. In addition, in the area of ​​going deep into the local market, it is well known how to cooperate with system integrators.

First, focus on product differentiation, design more customized products As we all know, providing standardized products has always been the strengths of Chinese manufacturers, however, the increasing homogeneity of domestic security products is an undeniable reality. For manufacturers who can only provide standardized products without added value, it is inevitable that they will fall into the circle of price negotiations with international buyers. In addition, distribution agents serve as an important bridge between manufacturers and end-users. Some first- and second-tier distributors also face difficulties in their survival. How can manufacturers help them expand into more markets?

Therefore, there are two issues that domestic manufacturers need to pay attention to in expanding overseas markets: First, at the product level, besides providing standardized products, manufacturers should design products in the direction of application, and at the same time improve product quality and after-sales service. This means that When faced with a dazzling array of product lines, manufacturers find the market and do a good job of optimizing the configuration. Manufacturers should start from the needs of various application segments, such as rail, airports, power, high-speed rail security, schools, urban monitoring, road traffic monitoring, large-scale stadiums, financial security, and prisons, and find application points in various markets so that The products developed by ourselves are more characteristic and attractive. Second, while entering the emerging market, it should not fall into the price war. The manufacturer must stand in the dealer's position and use it as a partner to provide distributors with more value-added products than mere buyers.

Second, the steady development of the BRIC market, the six countries of the civet have emerged as emerging potential markets. In the past few years, the BRIC countries (Brazil, Russia, India and China) are the countries of choice for video surveillance vendors seeking new growth opportunities. Unlike the European, Middle East, Africa, and North America markets where video surveillance equipment is more developed, the four BRIC economies are less affected by the recent economic downturn. In 2010, the total market for video surveillance equipment in the BRIC countries exceeded US$2.5 billion. IMSResearch estimates that as more than 20% increase in the next two years, the BRIC countries will continue to provide video surveillance providers with robust development opportunities.

So apart from the BRIC countries, where should companies seek new growth opportunities? Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa, namely the six countries of the cat, these six emerging potential markets are seen as the emerging market and investment focus. Compared with the BRIC countries, the current investment in video surveillance equipment by the six countries of the cat is still insignificant. However, in the medium to long-term, with the development of infrastructure and the increase of social mobility, the six countries of the civet cat will provide a good opportunity for video surveillance manufacturers. From a wide-ranging economic perspective, political instability and terrorism are currently the major problems that hinder foreign investors from investing in the six countries in the Philippines. Although this may affect the development of many industries, the security industry has always benefited from the threat of social turmoil and terrorism.

In the size of the video surveillance market, the six countries of the Spirit Cat will not surpass the BRIC countries in many years. However, IMS Research believes that in 2012, manufacturers will begin to explore the long-term growth potential of the Lynx Six-country market.

III. Focus on the Asia-Pacific Market Currently, the global market is divided into three major segments: Europe, the United States, emerging markets and the Asia-Pacific market. The Asia-Pacific market includes the Middle East, Brazil, Russia and Africa. Looking at several large markets, in the past few years, the overall economic income of Europe and the United States has declined, and the U.S. economy has been slow to recover. Except for Germany, western Europe and southern Europe have generally experienced sluggish performance. At this time, the Asia-Pacific market presents a more prosperous scene. For example, Thailand, Indonesia, Malaysia, and the Philippines have all increased investment in the security market.

Compared with the ongoing conflicts in the Middle East and Africa, the Asia-Pacific political situation is relatively stable and the economic growth is also very impressive. In the past five years, with an average growth rate of only 27.2% of the global economy, the growth rate in the Asia-Pacific region has reached 32.8%, and the region will form an ASEAN Economic Community (AEC) that can cover 500 million people and 70 million people in 2015. ). At the same time, promote bilateral trade and regional economic development. In 2016, the Asia Pacific region will become the world’s largest and most important economy, and GDP is expected to exceed that of the United States.

Given the slowing economic growth in China and India, Southeast Asia will become an important engine of global economic growth. Moreover, the ASEAN region has included complete industrial chain resources from capital flows, products, technology, services, labor, etc. Southeast Asia will become the engine of Asian economic growth in the next 20 years. The total GDP of 10 Asean countries has surpassed India and may even surpass Japan in the next 16 years. Some European and American multinational companies have incorporated the regional market into the development focus of the company's business. The overall strategy is to focus on the Asia-Pacific region.

IV. Analysis of the three major markets in Vietnam, Thailand, and India Among the entire ASEAN countries, Vietnam and Thailand are the most outstanding. In IMS Research's security monitoring market analysis report for Southeast Asia, by 2015 Vietnam's CAGR is expected to reach 22.3%, making it the highest in Southeast Asia. In addition, IMS also pointed out that in 2011, the video surveillance market in Thailand accounted for 29% of the total ASEAN share, which is the highest among all Southeast Asian countries, an increase of 123.6% over 2010.

The security market in Vietnam has an annual market size of about 100 million U.S. dollars, and the ratio of the north and south markets is 7:3. It is a typical developing country. Therefore, domestic demand is strong, and the continuous influx of foreign funds and investment hot money has pushed forward the government's large-scale public and civilian projects. , Such as airports, highways, urban road monitoring, the people's livelihood economy involves the business office buildings, homes, supermarkets, shops and so on.

However, depending on the imported security market in Thailand, 90% of the security products are imported, and there are a wide range of application industries such as Pingan City and Pingxiang Township. In recent years, with the improvement of Thailand’s overall security awareness, government investment has once again been strengthened. China, Taiwan, and South Korea have become hot spots in the market. To promote the diversification of market applications, the Thai government's investment in construction is mainly concentrated in three areas: urban monitoring, transportation and border security.

India is one of the “BRIC countries” and G20 countries, with a population of about 1.2 billion. In recent years, the economy has grown rapidly. In the current round of economic crisis, it has become an eye-catching performer and has become one of the emerging forces in the recovery of the global economy. In 2011, bilateral trade between China and India exceeded US$74 billion and will continue to grow. In 2015, it is expected to reach 150 billion U.S. dollars. According to estimates by experts, the Indian fire and safety market will reach US$4.4 billion in 2013, and the vast majority will be dependent on imports. Among them, US$1.5 billion was imported from China. The main products are CCTV, DVR, IPcameras, etc. The demand for CCTV has increased by 50% to 60% in the past 5 to 6 years. China's security products already account for 50% of Indian security industry's imports. Similar to the Chinese market, the largest purchases come from government departments. In 2010, India took the Commonwealth Games as an opportunity to present to the world the image of a modern big country, investing huge sums of money in the construction of various infrastructures, a large number of new airports, railways, buses, subways, public facilities, ports, ships, and factories. , commercial buildings, supermarkets, shopping malls, office buildings, hotels, residential buildings, etc. There are still many projects under construction and planned projects under construction, which have a great demand for security products; in addition, slightly different from China, apart from the government In addition to generous purchases, another new blue ocean is a buyer for companies and households. Since the terrorist attacks in Mumbai at the end of 2008, a large number of enterprises and families have started to invest in security products such as security system integration, access control systems, and biotechnology. Portrait recognition, alarm devices, etc. Finally, since India still lacks an efficient and comprehensive public safety system, it can be predicted that in the next five to ten years, it will remain a huge market for Chinese companies. At present, the top domestic manufacturers such as Security Manufacturing (China) Co., Ltd., Hikvision, and Dahua have all invested heavily in investing in India. The rate of return on investment is extremely optimistic, and some buyers of price-sensitive Indian buyers have been accepted. High-end products.

IV. Operational advantages of Chinese manufacturers It is worth mentioning that China and the Association of Southeast Asian Nations signed a free trade zone. In 2005, some of the goods of Member States were exempted from tariffs, and in 2013, they began to be fully exempt from taxation, making Southeast Asia's economic and trade relations closer. It also became the preferred area for Chinese companies to "go global".

In the future, with more favorable conditions, domestic manufacturers should use the Southeast Asian market as a domestic market, not only because of the lack of jet lag, but also to avoid communication barriers caused by language. Therefore, Chinese manufacturers should actively strengthen the development of ASEAN markets. In addition to strengthening Asia-Pacific market development, it is also necessary to continue to stabilize the European and American market strategies and achieve better results in overseas markets.