According to the China Building Decoration Association, as of the end of this year, there will be 356 wallpaper production lines in China, and its production speed and production scale will expand. China's wallpaper industry is currently facing a crisis of overcapacity, and this crisis is in the short term. It is difficult to change inside.
The supply of wallpaper products will increase rapidly in 2013. Its production speed and production scale will expand. Naturally, production will also expand several times in the past few years. Recently, on the "New Year's Innovation Forum of the Wallpaper Industry" held by the website, manufacturers of wallpaper production believe that the Chinese wallpaper industry is currently facing a crisis of overcapacity. For decoration, wallpaper is an indispensable material, and all the manufacturers have seized the market of consumers and started mass production, resulting in excess product.
There may be a surplus of nearly 300 million volumes this year.
By the end of this year, there will be 356 wallpaper production lines in China. From the perspective of machine equipment production capacity, each production line is supposed to produce 1.3 million rolls of wallpaper per year, assuming that it runs 12 hours a day. This means that the wallpaper industry will have about 4.6 in 2011. The output value of the billion rolls. According to statistics, the domestic wallpaper market demand in 2012 totaled 160 million volumes. If the market demand in 2013 is also set at 160 million volumes (not considering the increase in market demand), then from the comparison of production and actual demand in 2013 The wallpaper industry will have a surplus of nearly 300 million volumes this year.
At the same time, Jiuzheng Building Materials Network Xiaobian also interviewed relevant departments, and learned that the current wallpaper on the market has a serious excess. According to preliminary statistics, this year there are over 300 million volumes, which is not a decimal, and the industry is still developing. severe.
Economists have said that the market economy itself is a surplus economy. At this time, we must maintain a fair competitive environment and ensure that information is symmetrical. A moderate surplus will be conducive to market development. However, excessive supply exceeds demand, and overcapacity will cause no market. Order competition. “The market capacity is 75%, and the surplus is 25%. The market is still a market with orderly competition; but the current ratio of 1.6:9 will only cause the industry to fall into a vicious circle.â€
Investment heat triggers overcapacity
After four or five years of development in the wallpaper industry, more than 30 corporate teams have grown to more than 1,000. The rapid development has also alerted most owners. According to Zhang Yuhong, deputy secretary-general of the China Building Decoration Association, with the development of real estate, the development of wallpaper is still not optimistic, and the development is still quite severe. However, outsiders do not understand this. Textiles, fabrics, flooring, cabinets, paper and other wallpaper industry "outsiders" have intervened in the domestic wallpaper market. The emergence of this phenomenon, in the end is the word of interest.
The author found that market potential has become one of the main reasons for “outsiders†to compete for food. The figures show that more than 90% of indoor walls in Japan and South Korea are covered by wallpaper, while in China only 5%. According to some statistics, compared with foreign countries in China, industry insiders describe that “in Japan and South Korea, as long as there are people, there will be wallpapers.†Seemingly a joke, it actually implies that the Chinese wallpaper market has huge potential, invisible. It provides unlimited imagination for these “outsidersâ€.
In addition, the illusion of "high profits" also provides an imaginary space for "outsiders." But in fact, the wallpaper industry's profits are very meager.
Long-term or cause industry confusion
At present, the market share of the wallpaper industry only accounts for 5%. Due to the development of China, even if the wallpaper is surplus, the crisis is not big. Some insiders pointed out that the overcapacity of the wallpaper industry, the price of wallpaper is naturally reduced, more and more companies are involved in the more cruel "price war" vortex, resulting in low profit margins of production enterprises.
The development time of the wallpaper industry in China is actually not short. From the 1980s to the present, it has experienced three ups and downs. The reason for each "fall" is nothing but the disorderly competition of the same industry. According to industry analysts, in the long run, disorderly development will make the wallpaper industry repeat the old world and bring serious impact to the industry.
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