Analysis of Weak Links in Bathroom Hardware in China

As we all know, China is a country with a large population and a big producer. China's sanitary ware hardware accounts for 30% of the world's total. Bathroom accessories also account for nearly 35% of the world's total. However, with the expansion of demand in the domestic market, the pace of entry of foreign sanitary ware brands into China has accelerated. In 2011, the sanitary ware industry experienced a series of reshuffles and entered a new crisis. The raw material issues in the sanitary ware industry, crude oil price increase, central bank interest rate increase, real estate regulation, etc. all brought the sanitary ware industry Heavy burden, under the influence of a series of external factors, sanitary ware companies have to strengthen their own development and continuous innovation in technology in order to stand firm. The bathroom hardware industry still needs to work hard, some weak links make us dare not compliment, let us together Explore.

First: The bathroom market is immature The emergence of an overall bathroom has accelerated the integration of bathroom products and the further development of the bathroom industry, while also saving the decoration time and energy for consumers. However, this idealized overall bathroom did not quickly occupy the current bathroom market. Although the overall concept of hygienic bathroom has been deeply rooted in people's minds, but the market reaction has been tepid, consumers still see more buy less. It is estimated that in the next five years, the overall kitchen and bathroom market will reach more than 40 billion yuan. If coupled with a large number of matching appliances, kitchen appliances, and electrical appliances, Ludingji, the market space in the next 10 years is expected to reach 100 billion yuan.

Second: Weak Product Technology Power It is understood that at the end of the 16th China International Kitchen and Bathroom Facilities Exhibition, compared to last year, the number of exhibitors increased by 70, the area increased from 150,000 last year to 250,000 this year. Although the scale of the exhibition has created a record high this year, the flow of visitors to the booth has been much worse than in previous years. It is understood that the decline in the flow of people is not simply due to the dispersal of people caused by the expansion of the pavilion area, but is caused by a combination of factors. Some international brands do not have a live promotion, but they are still attracting influxes into their booths. Ultimately, at these brand booths, they will surely see the technology and products that lead the industry, not just Show performances. It can be said that the product is still the most important part to attract the audience, but we have a lot of small and medium-sized SMEs in the bathroom hardware. We have not done enough in product development or are not in place. As a result, the appearance or applicability of the product cannot keep up with the trend of Sohu.com. This aspect needs to be strengthened. .

With all major brands participating in all aspects of kitchen and kitchen, integrating resources, they will become stronger and larger, meet consumer demand for kitchen and toilet consumption, and narrow the gap between products and consumers, becoming an overall kitchen and bathroom company. The main direction of development. The whole bathroom should not only be a manufacturing product, but also should create a bathroom environment. Judging from the current market, China's overall bathroom still mainly stays at the level of copying abroad. However, if it is simply to move foreign products to China, it may not be very effective. The first thing bath companies need to do is to understand the characteristics of the Chinese market, and then tailor the products to suit their overall needs. .