The spring rain is astoundingly spring-clear, and the summer is full. In the autumn, the autumn frost and frost fall, and the winter snow and snow fall in winter. When the weather began yesterday, it was theoretically beginning to enter the winter. It is reported that the temperatures in Inner Mongolia, North China and Northeast China have dropped significantly, and the temperature in some areas will drop by 10-18°C. Unlike the north, Hangzhou, where Xiao Bian is located, has recently enjoyed ample sunshine and weather.
There is also a market for hardware tools that is as hot and cold as the weather. *** A sharp appreciation, rising raw material prices, and rising labor costs have really made hardware companies suffer. In the face of various pressures, some hardware and tool companies have also raised the prices of products, but the profits have not increased with the price increase. Many hardware and tool companies are gloomy in the "cold" market.
But the method is always more difficult than it is. Combining the traditional marketing mode of hardware tools and successful cases on the market, Xiaobian believes that as long as hardware tools companies can formulate corresponding marketing strategies based on market demand and their own advantages, they can still take a place in the market and come to the “cold†market. A "hot" pin.
product sales
The product marketing here does not refer to the marketing mode in which the planned economy era and the market economy supply less than demand, and what the company “produces and sellsâ€, but refers to a product that has a good price/performance ratio to win the market.
The unity of products and the miniaturization of scale are the long-standing “resonance†issues in the hardware industry. Therefore, if companies want to gain a foothold in the market, they must first work on products. Hardware tool products, "I have no people, I have excellent people" is always the golden rule of the company to occupy the market.
Brand Marketing
The brand's position in the consumer center is undoubted. At present, the hardware tool industry has officially entered the ranks of brand marketing. Almost all large-scale enterprises have begun brand marketing. However, the brand marketing companies need to have a certain strength. At present, there are many brands (trademarks) in the hardware tool industry, and there are few brand marketing situations.
The strength of an enterprise includes not only funds, technology, products, channels, etc., but also the strength of understanding of brand marketing. When Bosch implemented the brand strategy, it adopted a model of direct communication with the public in brand communication. The television media played a major role in its dissemination, making the Bosch brand quickly become the first brand of power tools, helping Bosch easily and quickly. Established its own channel network in China.
Service Marketing
Service marketing refers to the development of a full range of services based on products and gains the trust and dependence of consumers. As hardware tools for industrial products, especially professional tools, the requirements for consulting, training, and maintenance during the sales process are relatively high. Therefore, procurement is not just a product, but is largely a product life cycle process service. The service marketing model is never out of date.
The good reputation that can be obtained by Shida Tools is hidden in the service marketing behind its brand marketing. “Shida Tools, Lifetime Guaranteesâ€. This phrase reflects the brand's core values ​​and differentiated personality. “Lifetime warranty†reflects the dual guarantee of quality and service.
Scheme marketing
Because many customers who use hardware tools have differences in their specific work environment, they have created customized requirements. For some of these powerful companies, on the basis of brand marketing, they can use their talent, technology, manufacturing, and supply advantages to provide such users with personalized services.
Ningbo Jiejie Tools has been focusing on research and development in the toolbox field. Although the strategic focus has started from foreign trade, with the changes in the international economic situation, their marketing has begun to accentuate in the domestic market, among which the program marketing strategy has contributed.
Internet Marketing
Internet marketing is a comprehensive marketing model that builds on products, brands, services, and programs. In today's world, the Internet has become increasingly irreplaceable in people's lives, and e-commerce has been selling hardware tools. Therefore, sales of hardware tools are an irreversible trend.
Internet marketing has other price advantages that are incomparable to other marketing methods. For example, looking for a celebrity endorsement, and the cost of making an advertisement to play a brand is not something that small and medium-sized hardware and tool companies can afford. However, if thousands of dollars or even a few thousand dollars are invested in the portal, then the popularization of the Internet will quickly make the products known to customers all over the country. Why not?