At present, as long as you walk in the streets, you will find that the 'Bunny Babies' pattern has been covered with streets, in addition, on the rabbit hardware toys, hardware gifts, hardware, daily tools also began to sell in various stores.
The owner of the hardware jewelry tool in Hangzhou told the author: Recently, there are related stuffed toys such as 'Rabbit Rabbit,' 'Brago', 'White Rabbit', and even earrings, even small alarm clocks and small toys. Calendars are very popular, and before the arrival of New Year's Day, this kind of hardware products will also be wholesale.
The phenomenon of selling rabbit hardware products to a large number of hardware and electromechanical companies is an inspiration, 'Zodiac' has always been a business profitable point for companies to consider, New Year is approaching, it will soon usher in 2011, if you do not have a general rabbit marketing strategy It's too failed.
Strategy 1: Take the Zodiac as a meeting point
The rabbit hardware that sells rabbits is itself a path to hardware marketing.
In the display cabinet of Haikou Laofengxiang Pearl Store, rabbit-shaped pendants, necklaces and other products have been introduced. Chow Tai Fook counter sales staff revealed that near the year of the rabbit, many people recently come to buy gold rabbit jewelry, selling about 10 gold jewelry every day.
The author also found on an e-commerce website that there are many related rabbit-themed hardware toys and hardware tools such as rabbit hot water bags, rabbit props, and so on.
The author believes that all hardware companies with relevant marketing experience should have already sold rabbit hardware products.
Strategy 2: Meet the baby consumer group in the year of the rabbit
The child will always be the golden attraction for the marketing object, but the related hardware products of the child have also been in a state of vacancy, such as children's electronic toys, children's hardware furniture, children's hardware tools and so on.
More common is that many hardware companies will use “rabbit year baby feed back kindnessâ€, “greeting newborn baby year baby†and other related promotional activities to attract those parents who had a baby in the year of the rabbit or born in rabbit year. Consumer groups.
Of course, this is also a good choice, not only gimmick, but also can effectively attract this part of the fixed consumer groups.
However, it is also mundane, so I suggest that major hardware and electromechanical companies still have to consider from the long-term direction, such as building materials hardware companies, whether to consider the possibility to innovate some rabbit shape bookshelf, tables and chairs, children's beds, and even rabbits Proprietary baby cabinet hardware locks and so on, children's product update speed is relatively fast, or that the consumption is relatively fast, the relevant bunny hardware products can achieve long-term profitability.