Hardware company network marketing practice: three skills corporate profits climbed

As we all know, Internet marketing with Internet as the core support is being valued and applied by more and more hardware companies. Its emergence has also completely changed the existing foundation of marketing theories and practices, and marketing and management models have also taken root. Variety. Then, what kind of features and features of the new network marketing practice include? At 3 o'clock in the afternoon on October 28th, 2010, Mr. Zhipeng, the business manager of Weihai Zewei Power Tools Manufacturing Co., Ltd., was invited to visit the website hardware circle. "Online interviews" column, on the basis of "network marketing practice basis" as the theme, and the majority of netizens carried out lively discussions.

With the continuous popularization of e-commerce in China, Internet marketing has increasingly attracted the attention of hardware companies, and the techniques for implementing online marketing are in every corner of online media. In the 8th online interview held by a large number of website hardware circles, Mr. Ruan Zhipeng, business manager of Weihai Zewei Power Tools Manufacturing Co., Ltd. shared with the netizens the skills of the hardware companies to do network marketing.

Mr. Xin believes that if a hardware company wants to stand out from the mass of information on the Internet and arouse the public’s attention and trust, it must understand some Internet marketing techniques. There are many kinds of techniques for implementing internet marketing. According to my work experience, Mr. Qi summed up three techniques for reference by hardware companies.

A: Hardware companies can increase the potential customer database: There are many people browsing the site and there are few direct purchasers. Most of the websites are for these people to come quietly and quietly go away, wasting a lot of potential customers. Therefore, he suggested that we must use a technique that allows most of the users who log on the company's website to be willing to leave contact information. In this way, as long as the database marketing strategy that allows potential customers to be willing to accept, they will gradually become business customers.

Two: Use customer evaluation to influence the decision of potential customers: Most people have a herd mentality, so when buying a product, other purchased people's comments on the product will have a great impact on the purchase decision of potential customers. Therefore, each product should be reasonable to put more than six or seven customers from all angles of this product's good evaluation.