How will the home market grow in 2015?

In 2014, the home, decoration, building materials, home appliances and other industries have undergone product upgrading, market development, and technological progress. How will the home market develop in 2015 and what are the new development prospects and trends?

Cross-border New Army Beach Home Improvement

In many traditional home improvement companies shouting that "business is getting harder and harder" today, there have been a batch of "invaders" entering the home improvement industry. SouFun.com renamed “Fantastic World” and launched its own renovation package of 666 yuan. Xiaomi Lei Jun gave 60 million yuan to Chen Wei’s love space. Evergrande Real Estate announced that it would cooperate with Haier Group in the field of home appliances and home improvement. Even Vanke also plans to enter the field of home improvement. In the first year of 2015, the home improvement industry was booming.

On February 2nd, the millet home decoration that many people were curious about “Love Space” began to be called out for a long time and announced the launch of the old house renovation project. 699 yuan / square meter, completed in 20 days; mobile phone supervision, do not go to the site; if necessary, the designer can come to the door ... ... a series of selling ability to attract the eye full.

It is understood that this millet home improvement to do is mainly all-inclusive business, which means: Assuming home construction area of ​​100 square meters, then just shoot online to "millet home improvement" 69900 yuan, they are helping you get all the foundation In addition to renovations, floors, doors and windows, cabinets, hoods, basin mixers and shower heaters, and even various types of millet's future smart home systems can also be packaged and purchased. The owner only needs to purchase furniture and some home appliances, as well as soft furnishings. , you can stay. It is equivalent to buying a house, as long as the owners pay 70,000 yuan, it reached the so-called hardcover standard for some new homes.

After a lapse of three days, the decoration of the Holy Land has announced the launch of the 698 yuan / square meter "post-pay install new home" home improvement package. One dollar difference in the decoration package price, can not help but let people smell a trace of gunpowder taste. According to Zhang Wei, CEO of Shengdi Decoration, the zero-interest-first-decoration payment model introduced was the first in the industry.

According to industry insiders' analysis, the Internet home improvement brand represented by “Love Space” has entered the traditional home improvement industry, which shows that the traditional enterprises and Internet companies compete for the O2O home market. In the future, this kind of competition will be normalized and heated up. In 2015, the Internetization of home improvement companies will continue to accelerate. The development of O2O home improvement e-commerce will become the main theme of traditional enterprises. At the same time, 2015 will also be the “bloody” year for the home industry. Whether the joining of Internet companies can stir the “water pool” in the home improvement market and bring more benefits to consumers, consumers will also wait and see.

Personalized home sought after

With the quiet changes in the concept of home consumption, custom homes are highly sought after to meet the individual needs of the younger generation. In the past 2014, companies that focused on customized concepts have gained greater market share, and some of the more powerful building materials companies have also begun to move to the custom market.

At present, not only the wardrobe brands of Sophia, Hollywood, Red Apple and other brands are rushing into the custom home market, but also the nature, iconography, and Qumei customization that cross the border from the flooring and furniture industries have also entered this blue ocean. At the end of 2014, Zhou Xuen, Chairman of Huari Family, stated that Huari is in the process of acquiring the famous custom furniture brand “kd”, and that Huari will rely on its own strength to make efforts in the field of custom furniture. Focusing on consumers' customized lifestyles will become a new profit growth point for China.

At present, not only traditional furniture companies have entered the customization field, some decoration companies have also launched a full set of customized home services in order to cater to consumers' needs. In 2014, Dongyi Risheng Decoration released the “2014 Functional Space Design Standard”, which includes 14 functional spaces such as the study room, living room, cloakroom, bathroom, entrance, and bedroom, including “structural movement line, ergonomics, lifestyle, 10 design standards such as space storage and space lighting.

On January 20th, 2015, Bologna also fully launched the "home-based customization" business, adopting an online mode combining O2O and C2B, and all product lines such as design, construction, cabinets, cloakrooms, and interior doors are all based on the actual conditions of consumers. The situation and needs of the whole house full line of customized products.

Experts predict that in the next five years, the total or intentional purchase volume of China's total customized homes will be approximately 29 million units, an average of 5.8 million units per year. It can be seen that in the future, the development space for China's custom home industry will be very large, and the development prospects are very broad.

Yi Menghai, chairman of Yilibao Cabinet, said that private customized homes will become the mainstream trend of the industry, and the market share of finished homes is slowly shrinking. From the market feedback point of view, custom home has maintained a strong growth trend in recent years, an era of home customization is gradually approaching. However, the home industry's custom road is not easy to go. Problems such as the production process reengineering, technical staffing, and product lines are too long and difficult to take into consideration.