In recent years, some of Yongkang’s powerful companies have invested in new product development with remarkable results. According to statistics, the output value of new products in the city in the first quarter of this year accounted for about 24% of the output value of new products in Jinhua City. The company has achieved transformation and upgrading through new product development. While affirming our achievements, we should soberly realize that many companies in Yongkang are still at the primary stage of technological innovation and new product development. There is still a long way to go from “imitation and innovation†to “independent innovationâ€.
This year, Superman Group launched new models of shaver blades, the 2700, 2701, 2605, 2610, 5008, and 5009, which have made new breakthroughs in the application of materials and functions compared to traditional products. Like the 2701 Razor, multi-functional materials with soft and hard tissues are used. During the production process, secondary molding is required to make the razor look more stylish, feel more comfortable and more durable. The 5009 razor was an innovation in functionality. The previous razor blade had only a maximum of three blades. The 5009 razor subverted the traditional concept and installed four blades on the blade.
"The 3-blade razor can't shave beards, and users need to cut short beard to use it. Now the fourth razor is specifically shaved and long-bearded, making it easier for users to use." said Tang Xianqiang, research and development manager of Superman Group. This four-bladed razor not only sold well, but also increased profits by 20% compared to traditional razors. In the first quarter of this year, the new products introduced by the Superman Group achieved a production value of more than 30 million yuan.
Wang Nongchao, head of the technical department of the Municipal Economic and Trade Bureau, believes that any product has its own life. With the passage of time and the progress of science and technology, any product will inevitably be more advanced, more functional, and better in performance. The product is replaced. In the case of overproduction in the market, companies cannot survive without paying attention to the development of new products. Continuous research and development of new products is the only way for enterprises to revitalize and develop.
To this end, leaders of the city’s department of science and technology, economy and trade believe that new product development is the “lifeblood†of enterprise development. Enterprises should take the path of connotation development, strengthen the awareness of new product research and development, establish a system for the introduction of scientific and technological achievements, establish specialized R&D departments, and fully develop. Marketable and competitive new products.
The technological content of today's products is the market capacity of tomorrow's products. To develop new products, talent and technology must be guaranteed. Enterprises should formulate their talent plans based on their own characteristics and dedicate themselves to attracting and absorbing outstanding scientific and technological talents and management talents. They must strengthen the marriage and cooperation with universities and research institutes, and introduce advanced and key and mature technologies to accelerate scientific and technological advancement and science and technology. Transformation of results, research and development of high-quality new products.
In addition, the development of new products must not only meet the requirements of the development of the market economy, but also have a sense of advancement, strategic vision, and unconventional, so that new products developed in this way can lead fashion, promote consumption, and promote a group of emerging industries. New consumer trends.
"In fact, Yongkang's research and development of new products has not stopped the pace, from the initial foot scooters to twisting cars, batteries to help scooters, and then to the electric motorcycle, this is an innovative process." Municipal Economic and Trade Bureau Technology Division Section chief Wang Nongchao believes that in recent years, Yongkang’s policy support for scientific and technological innovation has been continuously strengthened, which has boosted the R&D of new products of enterprises.
The "Certain Policy Opinions on the Promotion of Industrial Economic Development" issued by the Municipal Party Committee and the Municipal Government this year stipulates that for the first time, it will be recognized as a national and provincial enterprise technology center and a high-tech research and development center (two award-only ones). Give 500,000 yuan and 200,000 yuan reward.
For enterprises that have been recognized as national or provincial high-tech products or outstanding industrial new products, the enterprises are rewarded with 100,000 yuan and 30,000 yuan respectively. For those who have obtained the first (sets) of products in key areas of the provincial and national equipment manufacturing industries, outstanding industrial new products and new technologies, and improved technological level awards, depending on the level of subsidy of the higher level, a maximum of 500,000 yuan will be awarded. With the first prize for provincial-level outstanding new industrial products, various types of awards can reach 800,000 yuan, various rewards for second-class prizes can reach 500,000 yuan, and various rewards for third-class prizes can reach 350,000 yuan.
Wang Nongchao said that the scientific and technological content of Yongkang's new products has been continuously improved in recent years, and many award-winning works have appeared. Last year, Daoming Optical's maritime reflective film won the third prize for provincial-level outstanding industrial new products.
However, while companies are keen to develop new products, we also see some problems in them. Most Yongkang companies started with labor-intensive companies. The level of productivity is relatively low. Many companies have a shortage of talented people. The level of professionalization of technicians is uneven, and technical support for new product development cannot be guaranteed. The pace of new product development is not guaranteed. Not great.
Some companies have many problems in the management of new product production process, product quality prosecution and product marketing, such as: not to market demand-oriented new product development, or blindly to set production, ignore market research, market development Judgment errors, new products and target markets are not adapted; new products and the market out of touch, resulting in a large number of new products backlog, slow-moving phenomenon.
In addition, Yongkang's self-created ability is weak, and its ability to imitate is strong. New product development includes: improvement of core product quality, optimization and enhancement of product durability, reliability, accuracy, and ease of operation; re-optimization and combination of product functions and uses; development and innovation of product varieties, adaptation Various consumers; development and innovation of product profiles and packaging figures; development and innovation of product lines and product portfolios. Yongkang's enterprises have less development of the first two new products, and more development of the latter three new products.
“However, we are optimistic that, through years of scientific and technological bridging operations, many companies in Yongkang have established cooperation systems with universities and research institutes to establish a system of production, research, and research, and their initial capabilities have been enhanced,†said Cheng Keke, director of the Municipal Bureau of Science and Technology. .
This year, Superman Group launched new models of shaver blades, the 2700, 2701, 2605, 2610, 5008, and 5009, which have made new breakthroughs in the application of materials and functions compared to traditional products. Like the 2701 Razor, multi-functional materials with soft and hard tissues are used. During the production process, secondary molding is required to make the razor look more stylish, feel more comfortable and more durable. The 5009 razor was an innovation in functionality. The previous razor blade had only a maximum of three blades. The 5009 razor subverted the traditional concept and installed four blades on the blade.
"The 3-blade razor can't shave beards, and users need to cut short beard to use it. Now the fourth razor is specifically shaved and long-bearded, making it easier for users to use." said Tang Xianqiang, research and development manager of Superman Group. This four-bladed razor not only sold well, but also increased profits by 20% compared to traditional razors. In the first quarter of this year, the new products introduced by the Superman Group achieved a production value of more than 30 million yuan.
Wang Nongchao, head of the technical department of the Municipal Economic and Trade Bureau, believes that any product has its own life. With the passage of time and the progress of science and technology, any product will inevitably be more advanced, more functional, and better in performance. The product is replaced. In the case of overproduction in the market, companies cannot survive without paying attention to the development of new products. Continuous research and development of new products is the only way for enterprises to revitalize and develop.
To this end, leaders of the city’s department of science and technology, economy and trade believe that new product development is the “lifeblood†of enterprise development. Enterprises should take the path of connotation development, strengthen the awareness of new product research and development, establish a system for the introduction of scientific and technological achievements, establish specialized R&D departments, and fully develop. Marketable and competitive new products.
The technological content of today's products is the market capacity of tomorrow's products. To develop new products, talent and technology must be guaranteed. Enterprises should formulate their talent plans based on their own characteristics and dedicate themselves to attracting and absorbing outstanding scientific and technological talents and management talents. They must strengthen the marriage and cooperation with universities and research institutes, and introduce advanced and key and mature technologies to accelerate scientific and technological advancement and science and technology. Transformation of results, research and development of high-quality new products.
In addition, the development of new products must not only meet the requirements of the development of the market economy, but also have a sense of advancement, strategic vision, and unconventional, so that new products developed in this way can lead fashion, promote consumption, and promote a group of emerging industries. New consumer trends.
"In fact, Yongkang's research and development of new products has not stopped the pace, from the initial foot scooters to twisting cars, batteries to help scooters, and then to the electric motorcycle, this is an innovative process." Municipal Economic and Trade Bureau Technology Division Section chief Wang Nongchao believes that in recent years, Yongkang’s policy support for scientific and technological innovation has been continuously strengthened, which has boosted the R&D of new products of enterprises.
The "Certain Policy Opinions on the Promotion of Industrial Economic Development" issued by the Municipal Party Committee and the Municipal Government this year stipulates that for the first time, it will be recognized as a national and provincial enterprise technology center and a high-tech research and development center (two award-only ones). Give 500,000 yuan and 200,000 yuan reward.
For enterprises that have been recognized as national or provincial high-tech products or outstanding industrial new products, the enterprises are rewarded with 100,000 yuan and 30,000 yuan respectively. For those who have obtained the first (sets) of products in key areas of the provincial and national equipment manufacturing industries, outstanding industrial new products and new technologies, and improved technological level awards, depending on the level of subsidy of the higher level, a maximum of 500,000 yuan will be awarded. With the first prize for provincial-level outstanding new industrial products, various types of awards can reach 800,000 yuan, various rewards for second-class prizes can reach 500,000 yuan, and various rewards for third-class prizes can reach 350,000 yuan.
Wang Nongchao said that the scientific and technological content of Yongkang's new products has been continuously improved in recent years, and many award-winning works have appeared. Last year, Daoming Optical's maritime reflective film won the third prize for provincial-level outstanding industrial new products.
However, while companies are keen to develop new products, we also see some problems in them. Most Yongkang companies started with labor-intensive companies. The level of productivity is relatively low. Many companies have a shortage of talented people. The level of professionalization of technicians is uneven, and technical support for new product development cannot be guaranteed. The pace of new product development is not guaranteed. Not great.
Some companies have many problems in the management of new product production process, product quality prosecution and product marketing, such as: not to market demand-oriented new product development, or blindly to set production, ignore market research, market development Judgment errors, new products and target markets are not adapted; new products and the market out of touch, resulting in a large number of new products backlog, slow-moving phenomenon.
In addition, Yongkang's self-created ability is weak, and its ability to imitate is strong. New product development includes: improvement of core product quality, optimization and enhancement of product durability, reliability, accuracy, and ease of operation; re-optimization and combination of product functions and uses; development and innovation of product varieties, adaptation Various consumers; development and innovation of product profiles and packaging figures; development and innovation of product lines and product portfolios. Yongkang's enterprises have less development of the first two new products, and more development of the latter three new products.
“However, we are optimistic that, through years of scientific and technological bridging operations, many companies in Yongkang have established cooperation systems with universities and research institutes to establish a system of production, research, and research, and their initial capabilities have been enhanced,†said Cheng Keke, director of the Municipal Bureau of Science and Technology. .
Nanjing Kun Wei Door & Window Engineering Co., Ltd , http://www.chaluminumparts.com