The 18th National Congress of the Communist Party of China raised the "Chinese Dream." This "Chinese dream" is the dream of a country's prosperity and strength, and it is the dream of national rejuvenation. This dream embodies the long-cherished wishes of several generations of Chinese people, reflects the overall interests of the Chinese nation and the Chinese people, and is the common expectation of every son of the Chinese nation. In our lighting industry, we also have our own dreams, that is, the dream of market prosperity, the dream of prosperity in the industry, and the dream of going to the world. Everyone has ideals and pursuits, and they all have their own dreams. Today, let us approach Sidon and feel the style of professional lighting solutions providers!
Reporter: Today, I am honored to interview Mr. Chen, the leader of Sidon Lighting. As a lighting person in China, what kind of dreams will you have in 2013, and how do you “dream�
Chen: 2013 is a year of rapid development of the lighting industry. It is also a year of rapid development of Sidon Lighting. Sidon has been committed to improving the human light environment and adding more business pleasures. Therefore, as a lighting person, As a Sidon, my dream is simple: let more people feel professional lighting, and let more people learn to use the light. This is also the dream of all our Sidon people.
In order to let more people feel professional lighting, in 2007, Sidon Lighting established the Sidon Lighting Lab in Grafwitt. Europe is the sacred hall of lighting frontier technology. It is the unswerving goal of Sidon Lighting to inject the core technology and advanced concepts of German and European in the field of commercial lighting into the series of research and development of Sidon products. The company's various imported R&D and experimental equipments are super-class equipments in the industry. In recent years, more than 400 patented products have been obtained, which can meet various lighting needs.
In order to allow more students to use the lighting, we have signed training agreements with higher education institutions such as Tsinghua University and Shanghai Academy of Fine Arts. From 2008 to now, there are more than 200 lighting design talents trained by colleges and universities. We also held academic exchanges such as “Lighting Weekly Cup†and “Asia Pacific Hotel Design Lecture†to discuss and communicate with more people! Xidun Lighting will also hold two sessions of lighting design training every year, designed by Seaton High-end. Talents are taught and more than 6,000 students have participated. Through our efforts, more people have learned how to use the light to create a beautiful light environment!
This is our dream to let more people enjoy and use the lights.
Reporter: What is the future development trend of China's LED lighting industry?
Chen: In recent years, the output value of China's lighting industry has grown rapidly, with a compound annual growth rate of over 12%. The driving force behind this high growth rate is the increasingly popular LED in the market. Some people have made an image metaphor. Under the current global lighting market, green, environmental protection, energy saving, low carbon, LED is becoming a new "global" in the global lighting industry and market. For energy-efficient LED light sources, the growth rate is even more rapid. In 2010, the output value of China's LED lighting market will be 120 billion yuan, and by 2015 it will reach 500 billion yuan.
As LED products and technologies tend to be the same, in the next 3-5 years, LED lighting products will gradually standardize and standardize, and become a regular product, and this period will gradually usher in the major reshuffle of the LED industry.
Compared with traditional lighting products, in the future, the LED industry development pattern will remain stable, and the strong combination of lighting brands will be the king. This is an inevitable trend in the development of the entire lighting industry. And then LED lighting as a new energy-saving light source, quickly recognized by consumers, into the homes of ordinary people, the bottleneck to be broken is product categories, specifications, prices, brands, marketing models, channel construction.
Although the entire industrial environment shows a good development trend, it is also necessary to clearly understand that the domestic so-called LED leading enterprises do not have a market share of more than 2%, which fully shows that the LED industry still lacks brand leaders. Looking at the development status of China's lighting industry, China's lighting industry currently has problems such as low industrial concentration, research and development capabilities to be strengthened, and product quality to be improved. The industry needs to be integrated and upgraded. In the marketing means and brand building, there are still too many places in the LED industry to be upgraded, and the entry of big brands can inject new strength into the lighting industry, which is of great significance for building national brands.
Reporter: China's lighting industry has begun to enter the LED era. What kind of opportunities and challenges does Sidon face in such a special period?
Chen: Although the energy-saving and environmental protection features of LED lighting products have long been popular, the popularization of large-scale applications has begun. However, even though China's market space is huge, the market awareness of LED is still relatively lacking. At the same time, due to the lack of core technology, the production cost is high, and the price of LED lighting products remains high, which seriously restricts market consumption. The news from the market shows that LED technology is not mature at present, and there is no unified national standard, let alone international standards. The homogenization competition and the uneven quality of products do not restrict the further expansion of LEDs to a large extent.
The future of China's LED lighting market is huge, but the same competitive pressures are also great. If Silton wants to develop in the long-term development of the LED lighting industry, it must firstly develop its own core technology, and continue to innovate and reduce costs. In addition, we must continue to explore and meet the increasingly diverse and personalized consumer demand of consumers, to create the uniqueness of the Seaton brand and the brand's popularity and reputation.
On this road, we Sidon people have a long way to go, opportunities and challenges coexist, we must seize the opportunity to meet the challenges, and we will eventually win, I am convinced!
Reporter: Thank you, Mr. Chen for just esoteric words. We heard the voice of Sidon people's dreams, saw the Sidon people's determination to pursue their dreams, and felt the Sidon people's attitude of being vigorous and vigorous. Thank you again, Mr. Chen!!
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