As the main raw material for house decoration, paint plays an important role in people's daily life. Paint can be applied on the surface of objects with different construction techniques to form a solid film with firm adhesion, strength, and continuity. The film thus formed is called a coating film, also called a paint film or a coating. Architectural coatings are an important category of coatings. Interior wall coatings and exterior wall coatings are architectural coatings.
China's paint industry is growing under the impetus of downstream industries such as real estate, automobiles, and ships, and as one of the branch's architectural coatings, it has also achieved considerable development under the premise of a good paint industry situation. It is understood that in 2011 China's total production of paint reached 9.666 million tons, a year-on-year increase of 22.8%. Among them, the total output of architectural coatings was 3.519 million tons, an increase of 23.7% year-on-year, six times that of 2001. It can thus be seen that although China's architectural coatings industry experienced the effects of the global financial crisis in 2008, raw material prices, and pressure from the central bank to raise interest rates, its development momentum remains unabated, and it also maintains a relatively high growth rate.
Demand for Architectural Coatings Grows in Demand The year-on-year increase in the number of Chinese architectural coatings is mainly due to the support of pillar industries such as real estate. Except for 2001, the annual growth rate of architectural coatings was over 10%. From 2008 to 2011, the annual growth rate of architectural coatings production was more than 20% for three consecutive years. The proportion of architectural coatings production as a percentage of the total coating output is maintained at about 30% year-round. Since 2007, the proportion of architectural coatings production to total coating production has steadily risen. In 2011, the proportion of architectural coatings production has reached 36.4%. However, there is still a big difference between developed countries such as Europe, the United States and Japan. The proportion of architectural paints in Europe and the United States in the paint industry is more than 50%. Japan is slightly lower, and it is also maintained at about 40%.
With continuous innovation in China's coating technology and increasing national spending power, the per capita coating use in China has also increased year by year. According to statistics, in 2011, the per capita coating usage was 7.2 kg, the average per capita architectural paint usage was 2.6 kg, and the average urban per capita architectural paint usage was 5.5 kg, which was 6 times, 4 times, and 4.6 times that of 2001, respectively. The per capita growth rate of urban building paint usage is higher than the growth rate of per capita architectural paint. Taking into account the foreseeable future, with the acceleration of urbanization in China, the growth rate of urban population will be much greater than the growth rate of population. Therefore, it is worth imagining that the space for the use of paint in China can be improved.
Although the per capita use of Chinese coatings has grown rapidly in the past decade, it is still far below the 25 kilograms per capita per capita use of architectural coatings in Europe and the United States, and 15 kilograms per capita per capita consumption of architectural coatings. Therefore, China's architectural coatings have great potential for growth in the latter part of the year. This is one of the main reasons why the international paint giants are competing against each other in the Chinese market.
Tens of thousands of affordable housing will drive the development of the architectural coating market. According to the requirements of the Central Government, China will start building 10 million sets of affordable housing in 2011. The total number of construction starts in the next five years will reach 36 million sets. In 2011, the number of affordable housing starts in China was 5.8 million units, the number of tasks in 2011 increased by more than 70%. It is understood that the reconstruction of 10 million sets of affordable housing and various shanty towns to be started in 2011, especially the implementation of affordable housing projects, requires several guarantees. The first is that the land supply must be guaranteed; the second is funds. The guarantee must have huge capital investment and support; the third is the guarantee of production capacity, such as construction materials.
Coatings are an important branch of building materials. According to research, the decorative effect of interior wall paints occupies 80% of the overall decorative effect of the living room. Taking a family as an example, if the home occupies an area of ​​70 square meters, according to industry standards, the coating coverage rate should reach 8.6 millimeters, about 17.67 liters of decorative paint.
It is not difficult to see that the vigorous construction of social housing will greatly promote the interior paint market in 2011. In addition, as the nation’s building of affordable housing continues to increase, more and more residents will own their own houses in the future, and the home building materials market will also be greatly stimulated, presenting a prosperous scene. While actively promoting the construction of affordable housing, the government will issue various regulations and policies to regulate the development of exterior wall coatings for the sake of beautifying the environment and protecting the environment. In short, as an important part of architectural coatings, external wall coatings, the construction of 10 million sets of affordable housing will drive the demand for exterior wall coatings.
In recent years, with the continuous improvement of the paint performance, the recognition of coatings by consumers continues to increase, coupled with the coating materials, such as stone, tiles and other decorative materials. There are obvious advantages in terms of consumption, cost, etc. Therefore, in the field of building interior and exterior wall decoration, the amount of paint is increasing, and the penetration rate is getting higher and higher. In 2011, the coverage of architectural paints in China's total area reached 4.6 kilograms per square meter, which was 2.3 times that of 2001. On the surface, all parties in the market are moving in favor of architectural coatings. However, China promises to reduce emissions by 45% on the basis of 2005 and reduce energy consumption per unit of GDP by more than 20% by 2020. This undoubtedly gives The paint industry has created a threshold. The person in charge of Southern Paint believes that although energy-saving emission reduction will increase the company's production costs at this stage and aggravate the economic burden of the company, it is not optimistic about the economic efficiency of enterprises in the short term, but in the long-term, energy-saving emission reduction However, it is an important guarantee for the healthy development of enterprises in the future. Nowadays, with the continuous improvement of people’s living standards, there is a deeper quest for quality of life, and higher demands are placed on the coating of the house and the air outside the house. Green and low-carbon life has already become inevitable in the development of the world. Trends, now all production companies have to do just to comply with the development of society. Although it is difficult to start, it has laid a solid foundation for the future development of the coating company.
Halfway through the year, apart from continuing to overcome the pressure of rising raw materials prices and pressure from the central bank to raise interest rates, paint manufacturers should also improve the quality of Chinese architectural coatings in several ways. First, the performance of architectural coatings should be improved, and the second is the increase. The function of architectural coatings, the third is the artistic decoration of paints, and the fourth is the most important reduction of VOC emissions. If coatings manufacturers can do the above, it is believed that in the near future, Chinese coatings will soon surpass foreign coatings. According to the forecast of the experts, the output of architectural coatings in 2011 was 4.14 million tons, and the output of architectural coatings in 2012 was 4.87 million tons, up by 17.7% and 17.6% respectively from the previous year. As an architectural paint company, it is necessary to change its market strategy at an appropriate time and respond positively to the national affordable housing strategy. Only in this way can it fulfill its social responsibility while maintaining its competitiveness.
China's paint industry is growing under the impetus of downstream industries such as real estate, automobiles, and ships, and as one of the branch's architectural coatings, it has also achieved considerable development under the premise of a good paint industry situation. It is understood that in 2011 China's total production of paint reached 9.666 million tons, a year-on-year increase of 22.8%. Among them, the total output of architectural coatings was 3.519 million tons, an increase of 23.7% year-on-year, six times that of 2001. It can thus be seen that although China's architectural coatings industry experienced the effects of the global financial crisis in 2008, raw material prices, and pressure from the central bank to raise interest rates, its development momentum remains unabated, and it also maintains a relatively high growth rate.
Demand for Architectural Coatings Grows in Demand The year-on-year increase in the number of Chinese architectural coatings is mainly due to the support of pillar industries such as real estate. Except for 2001, the annual growth rate of architectural coatings was over 10%. From 2008 to 2011, the annual growth rate of architectural coatings production was more than 20% for three consecutive years. The proportion of architectural coatings production as a percentage of the total coating output is maintained at about 30% year-round. Since 2007, the proportion of architectural coatings production to total coating production has steadily risen. In 2011, the proportion of architectural coatings production has reached 36.4%. However, there is still a big difference between developed countries such as Europe, the United States and Japan. The proportion of architectural paints in Europe and the United States in the paint industry is more than 50%. Japan is slightly lower, and it is also maintained at about 40%.
With continuous innovation in China's coating technology and increasing national spending power, the per capita coating use in China has also increased year by year. According to statistics, in 2011, the per capita coating usage was 7.2 kg, the average per capita architectural paint usage was 2.6 kg, and the average urban per capita architectural paint usage was 5.5 kg, which was 6 times, 4 times, and 4.6 times that of 2001, respectively. The per capita growth rate of urban building paint usage is higher than the growth rate of per capita architectural paint. Taking into account the foreseeable future, with the acceleration of urbanization in China, the growth rate of urban population will be much greater than the growth rate of population. Therefore, it is worth imagining that the space for the use of paint in China can be improved.
Although the per capita use of Chinese coatings has grown rapidly in the past decade, it is still far below the 25 kilograms per capita per capita use of architectural coatings in Europe and the United States, and 15 kilograms per capita per capita consumption of architectural coatings. Therefore, China's architectural coatings have great potential for growth in the latter part of the year. This is one of the main reasons why the international paint giants are competing against each other in the Chinese market.
Tens of thousands of affordable housing will drive the development of the architectural coating market. According to the requirements of the Central Government, China will start building 10 million sets of affordable housing in 2011. The total number of construction starts in the next five years will reach 36 million sets. In 2011, the number of affordable housing starts in China was 5.8 million units, the number of tasks in 2011 increased by more than 70%. It is understood that the reconstruction of 10 million sets of affordable housing and various shanty towns to be started in 2011, especially the implementation of affordable housing projects, requires several guarantees. The first is that the land supply must be guaranteed; the second is funds. The guarantee must have huge capital investment and support; the third is the guarantee of production capacity, such as construction materials.
Coatings are an important branch of building materials. According to research, the decorative effect of interior wall paints occupies 80% of the overall decorative effect of the living room. Taking a family as an example, if the home occupies an area of ​​70 square meters, according to industry standards, the coating coverage rate should reach 8.6 millimeters, about 17.67 liters of decorative paint.
It is not difficult to see that the vigorous construction of social housing will greatly promote the interior paint market in 2011. In addition, as the nation’s building of affordable housing continues to increase, more and more residents will own their own houses in the future, and the home building materials market will also be greatly stimulated, presenting a prosperous scene. While actively promoting the construction of affordable housing, the government will issue various regulations and policies to regulate the development of exterior wall coatings for the sake of beautifying the environment and protecting the environment. In short, as an important part of architectural coatings, external wall coatings, the construction of 10 million sets of affordable housing will drive the demand for exterior wall coatings.
In recent years, with the continuous improvement of the paint performance, the recognition of coatings by consumers continues to increase, coupled with the coating materials, such as stone, tiles and other decorative materials. There are obvious advantages in terms of consumption, cost, etc. Therefore, in the field of building interior and exterior wall decoration, the amount of paint is increasing, and the penetration rate is getting higher and higher. In 2011, the coverage of architectural paints in China's total area reached 4.6 kilograms per square meter, which was 2.3 times that of 2001. On the surface, all parties in the market are moving in favor of architectural coatings. However, China promises to reduce emissions by 45% on the basis of 2005 and reduce energy consumption per unit of GDP by more than 20% by 2020. This undoubtedly gives The paint industry has created a threshold. The person in charge of Southern Paint believes that although energy-saving emission reduction will increase the company's production costs at this stage and aggravate the economic burden of the company, it is not optimistic about the economic efficiency of enterprises in the short term, but in the long-term, energy-saving emission reduction However, it is an important guarantee for the healthy development of enterprises in the future. Nowadays, with the continuous improvement of people’s living standards, there is a deeper quest for quality of life, and higher demands are placed on the coating of the house and the air outside the house. Green and low-carbon life has already become inevitable in the development of the world. Trends, now all production companies have to do just to comply with the development of society. Although it is difficult to start, it has laid a solid foundation for the future development of the coating company.
Halfway through the year, apart from continuing to overcome the pressure of rising raw materials prices and pressure from the central bank to raise interest rates, paint manufacturers should also improve the quality of Chinese architectural coatings in several ways. First, the performance of architectural coatings should be improved, and the second is the increase. The function of architectural coatings, the third is the artistic decoration of paints, and the fourth is the most important reduction of VOC emissions. If coatings manufacturers can do the above, it is believed that in the near future, Chinese coatings will soon surpass foreign coatings. According to the forecast of the experts, the output of architectural coatings in 2011 was 4.14 million tons, and the output of architectural coatings in 2012 was 4.87 million tons, up by 17.7% and 17.6% respectively from the previous year. As an architectural paint company, it is necessary to change its market strategy at an appropriate time and respond positively to the national affordable housing strategy. Only in this way can it fulfill its social responsibility while maintaining its competitiveness.
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