For every business, sales are a vital part. No matter how good the product is sold, it can only "stay" in the warehouse. Even if it is not a perfect product, it may become a best seller because of the professional quality and personal charm of the salesperson. So how does paint sales make products a best seller?
1, the key moment
To shape your unique position to customers at critical moments, to touch customers is not only willing to buy your products, but to urgently deal with you, let customers realize that this is an opportunity she can not miss. So either you can significantly exceed your opponent at a certain value level (the value that can successfully solve the customer's inner conflict), or you must learn to create scarcity.
But some paint salespeople don't want to get customer promises. There is very little interaction that can be traded. It is a chain of several small decisions. You have to break through one by one to finally stand out among many competitors. At this time, the promise of getting customers is to go through one decision. Effort is a design that tries to pull the transaction distance.
2, a good impression
Successfully sell yourself and let yourself keep a good impression in the hearts of customers. Honesty, credibility and fun are good qualities. The bottom line is at least that customers don't hate you.
However, some paint salespeople often give up efforts to follow up and promote customers because they are worried about customer annoyance.
3. Evidence persuasion
Be good at integrating a series of information or tools to prove to customers that what you are saying is true. If there is enough, low-cost empirical material to prove it, then it will naturally be better. This is an empirical evidence. If there is no empirical material, we must learn to "tell the story", tell a specific, know the details, and The story of confirmation, of course, these are pre-arranged, otherwise it really becomes a story.
However, some paint salespeople are reluctant to take the time to integrate these "evidences", always putting strength on persuasion and on the spot. Remember: all incidents that fall into the traces of sales will lead customers to rational thinking. "In the decision-making world, all evidence is inadequate." The highest level of sales is that customers do not feel the existence of sales!
4. Interest correlation
To connect the customer's needs with the services you can provide, tell her what value you can bring to her, what problems she can help her, and how to interact with the customer's inner conflicts. The bottom line is at least that you want the customer to feel that you understand her needs.
However, some paint sales personnel can't control a conversation, they are led by customers, they don't know their core resources, and they don't actively match your resources to customers.
In short, if a paint company wants customers to buy your products, the first thing is to let the customers achieve the “sweet†and rational “valueâ€. Paint sales personnel can specifically reach the transaction through the above four steps.
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Zhoushan Dinghai Jinsheng Bimetallic Plastic Machinery Factory (General Partners) , https://www.jinshenggalloy.com