Interpretation of the Development Trend of China Water Purifier Industry in 2016

The water purifier industry in 2015 has begun to show the signs of polarization. On the one hand, according to the relevant data, the performance of some well-known water purifiers such as Liyuan and Angel continues to grow year-on-year. On the other hand, many small water purifier companies are struggling to survive. After entering 2016, after the initial reshuffle of the past year and industry exploration, as well as consumers’ increasing awareness of drinking water safety, the water purifier industry will usher in major development opportunities, although it will also be complicated by the home building materials industry. The impact of the environment, but can not stop its good momentum. Looking ahead to 2016, the development of the Juli water purifier industry, focusing more on individual needs, and seeking differentiated development with brand building have become the trend of future development.

Internet thinking is still the core of rational products and services

The concept of "Internet +" burnt throughout 2015. In the new year, the industry’s perspective on Internet+ gradually returns to rationality, and it begins to realize that the Internet is only a tool, not a panacea. First of all, in products, like high-end products such as water purifiers, consumers pay more attention to the experience of products; secondly, in the marketing channels, Internet+ cannot exist as a separate channel, and must be combined with stores. In addition to the product's first priority, the water purifier companies in 2016 must also pay attention to the combination of online and offline services, and provide good service and quality to meet the needs of every consumer. Word of mouth publicity, after all, "the gold cup silver cup is not as good as the people's reputation."

Personalized requirements strengthen the trend of intelligence

With the 80s gradually becoming the main force of home improvement, after 90 is entering the home improvement consumer market, these two groups pursue personality, fashion, simplicity, abomination of stereotyped, abandon complicated and heavy personality traits also make personalization become an important pursuit of the water purifier industry . Throughout 2015, consumers' focus on water purifier products is not only the quality of the product, but increasingly large young consumer groups are more concerned about the appearance design and smart effects of water purifier products. Therefore, in 2016, the water purifier companies must be personalized and intelligent in order to gain the favor of younger groups. Look for more resources and energy.

Seek differentiated route with brand building

Whether it is the layout of a large home front, or to do electricity providers, or the transformation of traditional industries, and then bustling changes, and then a strong trend in the industry, are inseparable from the brand building the focus. In the past year, the water purifier industry began to bid farewell to the extensive development stage. Influential companies, while doing large-scale production, consciously strengthened brand building and spent a lot of time in improving brand awareness. Many water purifier companies have put water purifier ads on the CCTV screen. On the whole, in 2016, with the rapid development of the water purifier industry, the demand for differentiated routes through brand building will be stronger. More companies will increase brand building through various means and strive to stabilize the industry's position.

The water purifier industry's 2016 is a good year in the industry. The momentum of rapid development has already begun to emerge from the ambitious annual plans of various companies. However, in addition to exciting ambitions in the development of the industry, cold thinking and rational judgment under the hot trend are also needed. For water purifier companies, these trends that cannot be circumvented in 2016, regardless of whether they are ready for major actions and calmly replacing them into their own thinking, are indispensable attitudes.