Recently, under the supervision of the Economic Investigation Bureau of the Ministry of Public Security, the public security organs of 8 provinces and cities, including Hunan, Hubei, Jiangxi, Guangdong, Guizhou, Heilongjiang, Guangxi, and Sichuan, have taken a unified action to counterfeit well-known home textile brand trademarks initiated by Nantong The "Choice" case cluster campaign launched the closing operation. This anti-counterfeiting operation smashed several counterfeiting and selling dens, arrested 3 criminal suspects, and seized a large number of counterfeit "multiple favorite" bedding, packaging, and processing equipment. The amount involved is expected to exceed 20 million yuan.
As a well-known trademark in China recognized by the State Administration for Industry and Commerce, the "Dear Favorite" brand is loved by consumers throughout the country. There are nearly 2,000 stores around the country, and the brand is well-known. In recent years, consumers have reported that the products under the brand have quality problems of different sizes. After verification, it is found that the products that have problems are actually from counterfeit products of illegal merchants, which are directly related to the illegal merchants ’manufacture and sale of fake products. This kind of counterfeit business that damages product quality and brand awareness has caused headaches for brand owners.
The merchants who manufacture and sell counterfeit "multiple favorite" beddings are very familiar with the situation of multiple favorite, and they are particularly familiar with the market channels and sales models of multiple favorite. The police suspect that the perpetrators were the company ’s former internal staff. According to this clue, the police Focused on the investigation of the salesman who used to work in Duo, and finally determined that the company's original salesman Xie Mou was suspected of major crimes.
The Nantong police launched an investigation into Xie Mou and gradually mastered the criminal gang's crime-making process. Xiemou hired others in Nantong to produce counterfeit and shoddy goods, and to print trademark logos and packaging materials. He then organized personnel to change labels and labeling, pretending to be "more favorite" products, and sold them to many provinces across the country through express logistics. In order to completely destroy this counterfeiting and sales network, under the great attention of the Economic Investigation Bureau of the Ministry of Public Security, it fought hard and launched a unified anti-counterfeiting operation in eight provinces and cities, hoping to wipe out all the criminal gangs.
The brand effect of a well-known company is a shortcut to making money, giving counterfeit businesses an opportunity to stand on the shoulders of giants and making huge profits. There is indeed the suspicion and motivation of stepping on the feet of giants. It will undoubtedly be a home textile brand with a wide reputation. The reputation of the company has a significant impact, and companies will also suffer great economic losses. The reporter reminded the brand that it needs to step up its crackdown and severely punish the counterfeiting. On the other hand, the fast information and the sufficient channels are enough to make these counterfeit products nowhere to escape, and consumers are also smart.
Editor in charge: GO Jiaju CC
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