The price of European and American furniture will be reduced. For this news, the consumer spirit of furniture is ready, when will the price be lowered? Do you have to wait for the price to be lowered before buying? Will the quality be lowered if the price drops? In order to give consumers a peace of mind, seek answers from many insiders.
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European and American style furniture has blossomed all over the year
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Consumers who like European and American-style furniture will have more choices in the future, no longer have to worry about "Where to buy European and American furniture." This is because domestic European and American furniture brands lurking in Beijing this year and next year, as well as European and American furniture factories heading north and south, will surface one after another, collectively exposed in the form of "hand in hand" and appear in the mainstream home stores in Beijing.
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It is understood that the "House of Life in Europe and America" ​​store of the Lize store has actually opened on November 9. There are more than 40 domestic European and American classic furniture brands for consumers to choose from, such as Yazhen, Dashu, Royal, and Baojule. , Fubao and Yinglunhuazhuang, etc., the European and American furniture plan of the actual home will be copied to the Shilihe store around the middle of next year. Relevant persons in charge of Chengwaicheng Furniture Plaza and Huari Furniture revealed that Huacheng Furniture's investment and the management and operation of "Waiwaicheng International Pavilion" planned to be settled in Chengwaicheng Furniture Plaza in May 2014. European and American furniture, domestic European and American style furniture and high-end customized European and American furniture are all tailored for consumers.
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In addition, after several years of upgrading along the North Fourth Ring Road, it is now occupied by independent stores of European and American style brands such as Fuyi, Yazhen, FINE refined furniture and Yihua Home Furnishing. It can be seen that with the appearance of more and more European and American style furniture, this furniture category that was originally biased to niche has attracted more attention from people, and it is no longer so mysterious.
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Survival of some domestic European and American furniture brands brewing price reduction
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The competition of domestic European and American furniture products is entering a stage of fierce heat and transparency, and it will not be long before such furniture will usher in a "price reduction wave". Recently, the “European Family Life†plan of the actual home, the “Outdoor City International Pavilion†jointly created by Chengwaicheng and Huari Home Furnishing, as well as mainstream home furnishing stores such as Red Star Macalline and Lanjinglijia have increased the weight of European and American furniture While creating a better and safer European and American furniture consumption environment for consumers, it also intensified the market competition for such brands in disguise.
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Under the fierce competition, the phenomenon of exchanging price for quantity is a countermeasure for many businesses to seek a way out. However, most of the price-cutting brands are small and medium-sized enterprises, and most of the price-cutting products are traditional European and American furniture with strong cost control, and the price reduction ranges from 5% to 10%. How consumers can judge whether the merchants really cut prices or fake discounts, Ren Cheng, the vice president of the actual house, said that there is a strict "price reduction reporting system" for the actual price of the actual house. Any merchant who wants to adjust the price must show the manufacturer to provide "Price adjustment instructions", so the price of European and American furniture should actually be reduced.
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Looks the same, consumers are tired of European and American style furniture
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Problems such as similar styles, inconspicuous appearance differences and price confusion have indeed filled the European and American furniture markets with crisis. At this time, consumers who love solid wood materials and carved crafts look forward to "the difference between European and American furniture". In fact, for domestic manufacturers, the first step in the design and production of European and American style furniture originated from abroad is inseparable from "imitation". However, how to move to the second step of "innovation" varies depending on the brand.
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It is understood that some experienced domestic and European furniture brands have also been working hard to find differentiation. For example, Dashu Furniture reduced the size to 1: 1 and chose to reproduce the original European-style furniture; in order to make French furniture more Chinese, Yi Sheng Tran let American designers check the product style and let China Dongyang carving master Responsible for engraving design and craftsmanship to highlight product features. It can be seen that after years of hard work, domestic European and American furniture brands are gradually integrating enterprise characteristics into products, hoping to provide consumers with more "personalized" furniture.
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specification:1500x70cm;
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