Imported tiles monopolize China's high-end ceramic tile market

China is the hometown of porcelain, and can also be said to be the birthplace of porcelain in the world. However, in the production and development of ceramic tiles, China is far behind Italy. Nowadays, the production process and equipment of domestic ceramic tile are all from Europe. The large-scale ceramic exhibition in Europe every year has become the channel for domestic tile manufacturers to learn advanced technology and learn from excellent design. In the domestic high-end tile market, imported tiles have almost all occupied market share. Why is the big country of enamel porcelain stalled in the development of ceramic tiles?

In this regard, the editors learned from the head of the Chongqing-based tile merchant Villa Medici in Chongqing that due to the existence of EU trade barriers, there are still many glazes in Italy that are not completely open to the domestic market, and those that are beautifully decorated. The 3D inkjet technology and other high-end technologies needed for ceramic tiles are affected by technical barriers. The best machines are not exported to China.

The development of porcelain tiles with long historical origins is far less than the invention of Italian porcelain. It is China's great contribution to the world, but the difference between porcelain and ceramic tiles is more than a step away. The historical demand for ceramic tiles in China is relatively low and the start is relatively late. People's aesthetics of ceramic tiles stay for a long time in simplicity and brightness, which also restricts the development of domestic ceramic tile art and diversification to some extent.

On the other hand, Italy, the giant ceramic tile development in the world, especially likes to decorate the ground with tiles. The strong demand has greatly promoted the development of the Italian tile industry. In the Italian ceramic tile industry in Bologna, there were 102 ceramic tile companies by 1962. In order to survive in the fierce market competition, tile companies can only constantly update their technology. At the same time, the Italians incorporated the long history of Renaissance and the artistic atmosphere into the design of the tiles. Superb technology, exquisite style, the achievements of the current world tile exporter Italy.

The development of domestic tiles: The brand is a hard wound in Italy, Spain and other world tile powers, Refin, Gardner, spiders, etc., more than 50 years of history of the tile brand, and the other hand, the domestic tile companies Monali The domestic first-line tile brands such as Shakespeare, Nobel, and Marco Polo are often set up for a short period of time. Some insiders once asserted: “The domestic tile manufacturers have some brands that can be regarded as brands, but more likely it is just a trademark.”

At present, China has become the largest ceramic production base in the world. It has not only been able to be self-sufficient, but also exported to foreign countries with a huge amount of exports every year. However, most of the brands are not well-known and are winning at low prices on exports. From the analysis of market share, most well-known tile brands in the country remain in the low-end market. There are few brands that can establish a foothold in the high-end ceramic tile market. Most high-end tile markets are flooded with imported tile brands.

Technology, glazes, and designs all rely on imported high-end ceramic tiles. The development of the brand is nowadays. Domestic tile production processes and equipment are sourced from Europe and have long relied heavily on the support of European technology formulations and equipment technologies. Every year, the large-scale ceramics exhibition in Europe has become a channel for domestic tile manufacturers to learn advanced techniques and draw on excellent designs. Taking Italian tiles as an example, Italy is best at designing and coloring ceramic tiles. It has been recognized as the best country in the world for ceramic tiles. The treatment on glaze is much better than domestic ones. It is understood that even if it is a good high-end tile brand designed domestically, it also needs to import tile glaze from Italy.

The editors of the tile manufacturer from Italy, the head of the Villa Medici Chongqing, learned that due to the existence of EU trade barriers, there are still many glazes in Italy that are not completely open to the domestic market, and those beautifully colored tiles are needed. The 3D inkjet technology and other high-end technologies are affected by technical barriers. The best machines have not been exported to China.

It can be seen that neither the internal conditions nor the external factors have limited the development of the domestic tile industry. Chinese tile brands have a long way to go.