Mahogany furniture prices fell by 20% when the goods came in

Recently, the news of the slump in Hongmu has been rumors, affecting the nerves of many Hongmu investors and enthusiasts. Did mahogany really fall? The reporter recently visited the city's mahogany furniture market and learned that due to the decline in domestic mahogany raw material prices at the end of last year, the mahogany furniture market has been sluggish since the beginning of this year, and its trading volume has fallen sharply. As of recently, mahogany furniture market prices have dropped by 20%.

Did the winter in Redwood market really come? According to industry sources, as the prices of international mahogany raw materials have not fallen, the price reduction of domestic mahogany furniture has only been a temporary phenomenon and the price has stabilized, and is expected to rebound in the month of **. The current mahogany furniture is at a relatively low price, and it is a good time to enter.

Market direct hit volume fell by more than 30% year-on-year, mahogany furniture prices fell by 20%

“Before the Spring Festival, the prices of mahogany raw materials fell a bit, but the rate was modest, about 10%-15% cheaper than the second half of last year.” Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, said, “The price of raw materials in recent months has been Stable, but due to poor market conditions, the price of mahogany furniture began to decline in April and May."

“The price of mahogany furniture really dropped!” said Hu Yuanlian, general manager of Zibotang mahogany furniture. “After the Spring Festival, the sales of the entire mahogany market are very unsatisfactory. Compared with the same period of last year, the transaction volume has fallen by at least 30%. The situation is even serious. 40%.Manufacturer's inventory backlog too much, had to cut profits to cut sales." From May 1 this year, Zibo Church's mahogany furniture prices have also begun to reduce, the price reduction rate of 20%. The reporter recently learned that the prices of mahogany furniture on the current market have been reduced to a certain extent compared to last year, and the reduction rate has been reduced when the reporters visited the stores in the more concentrated flower and bird fish art world, Panyu Jishengweibang Redwood Hall and other mahogany furniture. Both are above 20%, and some of the price reductions even reach 30%.

Take the example of the 10 sets of Stanley Palace chairs, the market price was between 130,000 and 150,000 yuan, and as long as 10 million can be traded. A set of Burmese rosewood five-piece sofa is now priced at about 50,000 yuan, and six or seven million yuan was sold six months ago. In the Furma Mahogany Furniture Hall, Ms. Zhang, a mahogany furniture distributor, told reporters that the furniture in the store has basically a certain degree of price cuts, ranging from 20% to 25%. “No way, this year the market is really too light. Everyone is falling. If we don’t drop, customers may go to other stores.” Ms. Zhang said that due to competition considerations, plus the current There was too much stock on the hand and many mahogany furniture manufacturers were forced to cut prices.

There are also some high-end mahogany furniture brands that have not been downgraded, but use or give gifts or increase discounts in a disguised way. Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, said, “The current price reductions are mainly some mid-end wood species, and some unsustainable small manufacturers, small brands. Yonghua has always been relatively stable prices, will not significantly reduce prices.” However, He also revealed that since the price of mahogany raw materials was slightly lowered at the beginning of the year, the big market environment was not good, and many customers were still holding their money, so they would also give consumers some discounts in terms of gifts or discounts. Hu Jing, a dealer of Jinshanghong mahogany furniture, said that Jinshanghong will not consider price cuts at the moment. “Because we are now getting prices from manufacturers, we have not only failed to lower prices, but have continued to rise. All we do is hand-made Ming furniture. This year, labor costs have risen too sharply. Now that we can hold on to no price increase, it is already cutting back on profits."

Analysis of raw material prices, market weakness, promote mahogany furniture prices in recent years, mahogany furniture market is like a roller coaster, after high temperatures turned cold, and continued to heat up, and then turned cold, especially in recent months the market price Falling back, so many redwood investors and enthusiasts endless heartbeat. The fluctuation of the mahogany market has its own internal reasons.

On the one hand, the mahogany material market fell before the Spring Festival in 2012. For example, the prices of medium and small materials in Laos rosewood declined by 10% to 15%, and the price of lobular rosewood fell by 10% to 20%, most of which were medium and low. End-wood species also appear to have prices ranging from 10% to 15%. “This is mainly due to the fact that some timber merchants are eager to withdraw funds before the Spring Festival and have to cut prices to sell them. But the good ones did not fall, and the price cuts are mainly ordinary medium and small materials.” said Qiu Zhikun, Deputy General Manager of Yonghua Redwood Furniture. Before the Spring Festival is a Kaner, because every year, the supplier reminder reminder is tight, the receivables are always in arrears, the tighter and tighter the string of the three-dimensional debt, bank loan repayment is imminent, cash is particularly nervous, mahogany The furniture industry is no exception. In spite of the small decline in raw material prices at the beginning of the year, it also undermined market confidence to a certain extent, which led some redwood investors to wait and see, causing the sales of mahogany furniture to cool this year.

On the other hand, the national economic background has also played a role in fueling this. The continuous downturn in the property market has directly curbed the demand for home purchases. There is an image metaphor. If the furniture is “hair”, real estate is “leather”, “the skin is not there, the hair will be attached”? The coldness of the real estate market directly affects the sales of mahogany furniture in the downstream. For the SMEs in the mahogany furniture industry, their capital chain is not sufficient, and the dismal sales have directly aggravated their behavior of selling furniture and returning funds.

Prospects are expected to pick up in the second half of the year and the price may be the same as last year. “The market is not necessarily a bad thing. I would like to take this opportunity to be able to buy relatively cheap mahogany furniture.” Deputy Director of the Chinese Traditional Furniture Professional Committee, Director of the Chinese Ming Style Furniture Association, Wu Bingliang, chairman of Wuxing Xinglong Ming Style Furniture Art Co., Ltd., said. He predicts that in the second half of this year, the redwood materials and mahogany furniture prices will obviously pick up, and those who intend to enter the market are advised to invest before August.

Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, also believes that the mahogany furniture market will pick up in the second half of this year. “Prices will rise again, which is the same as last year, and even higher.” This is mainly because Chinese redwood materials basically rely on imports. The price of international mahogany materials has not dropped. "For example, the prices of the origins of mahogany in Laos, Vietnam, etc. have not only fallen but the tariffs have also been raised. The cost of raw materials has actually increased." He said that at present domestic prices of mahogany materials and international prices have emerged. "Upside down", "The price of the goods is higher than the price of the sold goods. The material supplier simply does not dare to re-stock. Now it is all stocks that are sold. When the stock is sold out, it must be purchased. When the price rises, the price will naturally rise. Up.” Many businesses believe that now old materials, anemia less and less, more and more difficult to collect, which is also the main reason for the high-grade mahogany furniture defensive.

On the other hand, the rising production and circulation costs have also caused the mahogany furniture industry to cut prices at most in the short term. Liu Tao, head of Furuige Redwood, said that in addition to the largest material price, other costs can not be ignored, such as labor costs is a large account. It is reported that the hourly wages of skilled craftsmen have reached 30-50 yuan, and there are various benefits such as year-end bonuses. In addition, fuel prices, warehouse and shopping mall rentals, and supply costs also increased. "The market situation in the first half of this year was not satisfactory. Many redwood manufacturers have reduced production on a large scale. When the inventory in hand is sold out, the price of new goods will surely rise." Hu Yuanlian, general manager of Zibotang Redwood, said that mahogany furniture is at a low price. When the time of arrival is at the time.

Investment advice Sapphire rosewood cost-effective, the most investment value is about to be implemented in August 1st Red Mahogany new "national standard" order to enter the Redwood collectors, enthusiasts in the eyes of the rosewood category more and more, but in fact, the country recognized The species of redwood may have increased, but the type of investment collection approved by the industry has not changed much. “Regardless of how bragging businessmen are, the current market conditions are only recognized as the “oldest”, lobular rosewood, huanghuali, and red rosewood.” An antique dealer who manages old furniture told reporters that collections should also consider ** channels. Understanding the market is blind.

Among the “oldest three” among them, Huanghuali currently belongs to a rare species with price and no market, and both middle- and high-end species of woody lobular rosewood and red rosewood have more investment value. Qiu Zhikun, deputy general manager of Yonghua Redwood Furniture, said that the color of lobular rosewood and red rosewood is very festive, it is in line with the aesthetic taste of Chinese people and has always been very popular in the high-end mahogany market. In addition, there has always been the saying that "Millennium rosewood, a hundred years old rosewood" on mahogany, that is to say, the growth time of lobular rosewood needs more than 1,000 years, and the starting rate is the lowest in all mahogany, only 15%, that is to say 1 ton Only 15% of lobular rosewood can be used as furniture, and various reasons determine the scarcity of this wood.

"Comparatively, Scarlet rosewood is more cost-effective, the price is relatively modest, both practical value and investment collection value, so it is more popular. Many of our high-end customers are also staring at the red rosewood." said Qiu Zhikun. Wu Bingliang, deputy chairman of the Guangdong Furniture Association, also said that he has always been very optimistic about the big red rosewood and believes that there is still a lot of room for future appreciation. “This is closely related to the supply and demand of materials.” Wu Bingliang said that there are currently more than 10,000 high-end antique furniture companies in the country, and one third of them use red rosewood timber, which consumes an average of 50 tons to 100 per enterprise per year. To calculate, then, within a year, the country's antique furniture companies will use up to 300,000-400,000 tons of red rosewood materials. The current supply of Souzhi rosewood can not meet the market demand, and will certainly rise again.

In addition to high-end lobular red sandalwood and red rosewood, mid-range wood species with white sour twigs and Burmese rosewood is the best, the appreciation potential is also quite good.

Consumption reminded to buy mahogany furniture should pay attention to wood and furniture structure due to a large number of mahogany furniture manufacturers to sell their products, "the market is very chaotic, not only the price disorder, shoddy, fishy phenomenon is also particularly serious." Jinshang red mahogany furniture dealers Hu Jing said, “Some people use African rosewood and Burmese rosewood to impersonate Laos red rosewood and deceive consumers.” Therefore, when consumers purchase mahogany furniture, they must not only look at the price. They think that the lower the price, the more cost-effective it is. . It is advisable to go to a reliable shopping mall and ask technical staff with professional knowledge in this field to identify and ask the merchant to issue a quality inspection certificate in order to avoid being taken in.

Yonghua Hongmu deputy general manager Qiu Zhikun said that in order to ensure that the purchase of mahogany furniture can add value and preserve value, in addition to materials and shapes, the furniture structure is good or bad is also very important, because the structure is to reflect the important aspects of mahogany woodworking process, such as should be The locals have done a single trip. If the furniture is long enough, the furniture will not be firm enough. Such furniture does not have the value of collection and investment. Therefore, “It is better for consumers to learn more about the brand before buying mahogany furniture. They can go to the factory and look at the process flow of light-fitting furniture and production, and have a clearer and more comprehensive understanding of the home they are going to buy.”