Expanding the "industrial chain" has become the starting point for the second venture of Shenzhen Convention and Exhibition Enterprises.
In recent years, China Electronics Fair has expanded downstream to host the "Consumer Electronics Show"; Shenzhen International Machinery Exhibition has developed and introduced cable winding exhibitions and mold exhibitions on the industrial chain; textile fabrics and auxiliary materials extended from the Shenzhen International Fashion Fair Exhibitions, etc., a series of large-scale Shenzhen brand exhibitions, has become a typical representative of the exhibition industry's layout of the "industry chain" upstream and downstream exhibitions.
The Shenzhen International Home Furnishings Fair, hosted by the Shenzhen Furniture Industry Association Home Furnishings Special Committee and the Shenzhen International Furniture Fair, will be grandly opened in Shenzhen on June 24. By then, hundreds of special decoration booths and thousands of products will showcase the development achievements of Shenzhen's home furnishing industry in recent years. The sister exhibition of the Furniture Fair, "Home Furnishing Exhibition", began to interpret the Shenzhen legend of the "industrial chain" exhibition.
Innovation exhibition helps industry upgrade
The Shenzhen International Home Furnishings Exhibition, created by the Shenzhen Furniture Industry Association Home Furnishings Special Committee, the China Furniture Sellers Federation and the Shenzhen International Furniture Fair, which has gathered 16 years of professional resources, will be grandly opened in Shenzhen on June 24. At that time, exhibitors with "Shenzhen Home Furnishing" as the main body will proudly display the development results of Shenzhen Home Furnishing Industry in recent years with hundreds of special booths and thousands of products, as well as the terminal model of Shenzhen Home Furnishing to lead. Innovation trends.
"For furniture companies that specialize in furniture production, professional accessory procurement and professional soft outfit matching are not strengths, but they are urgent needs for current and future development. Therefore, they urgently need a professional purchasing and soft outfit platform." The person in charge told the reporter.
It is understood that at present, China's home accessories industry is not developed, and there are few large-scale enterprises, and "Shenzhen Home Decoration" has a development history of more than 30 years, and has become a domestic home furnishing manufacturing and procurement center.
The person in charge of the home accessories exhibition said, "70% to 80% of China's handicrafts, gifts, and home accessories are from 'Shenzhen Home Decorations'. 90% of the handicrafts, gifts, and home accessories exported from China each year are derived from 'Shenzhen Home Decorations', so , With such an industrial foundation and development prospects, the association will help it create a design-led home accessories exclusive platform, which will promote the rapid growth of home decoration companies and then assist the upgrading of furniture companies. "
Create a brand and set up "Shenzhen Home Furnishing"
According to the organizing committee, Shenzhen Home Association, with 16 years of professional resources and exhibition planning experience, will innovate the business model of Chinese national decoration and focus on creating the brand group of "Shenzhen Home Decoration". The home decoration industry in Shenzhen has also been fully prepared : Some new terminal models have quietly appeared, such as Qi Ke, Xingui, Fano, etc .; some leading and large stores have also made plans to welcome home decoration stores, such as Moon Star, Red Star, Jisheng Weibang, No. 6 Space, etc .; and furniture dealers are also eager to try. From June 24 to 26, the Shenzhen International Home Furnishings Fair, jointly created by the China Furniture Vendors Federation, the Shenzhen International Furniture Fair and the Shenzhen Furniture Industry Association Home Furnishings Special Committee, is aimed at building a home-decoration terminal model store nationwide.
At the exhibition, the federation will also form a forum on "Home Furnishing Terminal Models and Home Furnishing Integration Trends" to guide furniture dealers to change the traditional single furniture business model and increase home furnishing sales without increasing rent and labor costs. Based on the furniture product atmosphere and enhancing the value of furniture products, it has transformed into an integrated distribution model of furniture and home furnishings.
Senior experts in the Shenzhen Convention and Exhibition industry believe that the expansion of professional exhibitions on the industrial chain will make Shenzhen Convention and Exhibition a new entrepreneurial life. Shenzhen Furniture Exhibition, China Electronics Exhibition, Shenzhen Machinery Exhibition, Service Fair and a series of large-scale Shenzhen brand exhibitions are on the industrial chain. The development of new types of professional exhibitions in the downstream has achieved outstanding results, which indicates that the concept of Shenzhen exhibition companies is becoming more and more mature.
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