Recently, China's ceramic companies seem to be embattled. Foreign countries from Indonesia and other countries have imposed anti-dumping measures on China's ceramics companies, which have been affected by domestic real estate control policies. Ceramics companies have faced many problems in this "internal and external crisis."
The long-term situation is not optimistic
The European Commission issued the "Notice on the EU's Anti-Dumping Investigation on China's Ceramic Kitchenware". The issuance of this notice indicates that the EU has initiated a comprehensive anti-dumping campaign against China's ceramic products. Prior to this notification, the European Union imposed a 69.7% anti-dumping duty on China's export enterprises, and the implementation period ends in 2016.
According to the Ministry of Commerce, the Anti-Dumping Committee of Indonesia announced the disclosure of the anti-dumping investigation of China's ceramic tableware products prior to arbitration, and proposed to impose an anti-dumping tariff of 87% on the above products.
Judging from the current data, in the first half of 2012, China's ceramic product manufacturing industry realized an industrial sales output value of RMB 86.087 billion, a year-on-year increase of 20.7%, and the production and sales rate of ceramic products was 98.1%. The production and sales of China's ceramic product manufacturing industry is still in a good state. . However, people in the industry stated that anti-dumping had previously mainly concentrated on the ceramic tile industry. The anti-dumping in Indonesia has entered the application field. Although this anti-dumping measure has not yet produced a significant effect, it may bring anti-dumping measures against Chinese ceramic tableware in other countries or regions. In the long run, it will still cause the export situation of China's ceramic industry to deteriorate.
China's ceramics industry has been ranked first in the world in production since the 1990s, and its output accounts for about 70% of the world. Building ceramics enterprises are currently concentrated in Guangdong, Sichuan, and Fujian. In 2010, Foshan Ceramics and other products exported 2.2 billion U.S. dollars, accounting for 55% of the country’s total exports. Industry insiders told reporters that more than 2,000 pottery enterprises were affected and the amount reached 700 million U.S. dollars.
Demand sharply reduces pressure
According to the investigation, “anti-dumping has a greater impact on ceramic export enterprises in Foshan, Guangdong Province, China’s ceramic capital. All along, China’s Foshan ceramic exports are relatively large, accounting for about 80% of China’s ceramic exports.
According to the National Ceramic Tile Capacity Report, the country has a total of 3273 ceramic tile production lines with a daily production of 34,882,245 square meters. At present, the single-day production of ceramic tile production and sales has exceeded 10,000 square meters. If the working day is 300 days a year, then the national ceramic tile production capacity in 2011 will also exceed 10 billion square meters. If the annual working day reaches 330 days, the production capacity will reach 11.5 billion square meters. In fact, in 2011, China's ceramic tile industry has a production capacity of over 10 billion square meters and a production of 9 billion square meters. In other words, China's ceramic tile industry still has a "reserve" for its production capacity.
According to Pu Dingxin, the CEO of Asian ceramics, due to EU anti-dumping, only in the second half of last year's Canton Fair, the number of merchants from Europe fell by more than 50%, and the volume of orders also fell by nearly 30%.
Subject to the international economic situation, the domestic macro environment, the rising labor costs of raw materials, and the impact of anti-dumping, China's ceramics industry has continued to fall into a weak state, ceramics prices have gradually shifted downwards, ceramics enterprises have gradually increased the pressure of survival, China's ceramic market will face the harsh winter of the industry .
Industrial structure needs to be adjusted
According to analysis by industry experts, “The low added value of ceramic export commodities makes it easy to form low-price competitive marketing. With the exception of a few large enterprises, many export ceramics manufacturers in Guangdong have small R&D centers and weak R&D capabilities, resulting in ceramics in developed countries. Compared with low-tech products, products cannot enter the high-end market, many companies have weak brand awareness, there are no independent brands, and there are many phenomena in OEM production. In foreign markets, they often seize the market at low prices, resulting in anti-dumping. The domestic ceramic industry needs to be transformed and upgraded, for example, it must honor the rules of the game and take the free, fair, benign, orderly, and sincere track of competition, and must intensify product innovation, establish its own brand, and enhance the international competitiveness of its products. The market is advancing toward countries and regions with weak anti-dumping power."
China has lagged behind Europe in the R&D, production and brand promotion of ceramic products, especially in daily-use ceramics such as ceramic kitchen utensils. Moreover, fierce competition between each other, low level of repeated construction is more serious, brand awareness is not strong, product connotation is thin, lack of cultural support, it creates a vicious cycle of low-cost competitive marketing.
Export anti-dumping, unclear domestic sales, and overcapacity have become prominent issues facing the development of the ceramic industry.
In order to avoid low-price competition, to warm up the market and seek more living space, ceramic enterprises must first improve the technological content of ceramic products, and then enhance the quality of products to enhance market competitiveness; Second, we must innovate products, develop new products, increase product diversity. Sex will be differentiated and individualized; at the same time, it is necessary to actively develop new markets and avoid vicious competition with low industry concentration so as to seek survival and long-term development.
The long-term situation is not optimistic
The European Commission issued the "Notice on the EU's Anti-Dumping Investigation on China's Ceramic Kitchenware". The issuance of this notice indicates that the EU has initiated a comprehensive anti-dumping campaign against China's ceramic products. Prior to this notification, the European Union imposed a 69.7% anti-dumping duty on China's export enterprises, and the implementation period ends in 2016.
According to the Ministry of Commerce, the Anti-Dumping Committee of Indonesia announced the disclosure of the anti-dumping investigation of China's ceramic tableware products prior to arbitration, and proposed to impose an anti-dumping tariff of 87% on the above products.
Judging from the current data, in the first half of 2012, China's ceramic product manufacturing industry realized an industrial sales output value of RMB 86.087 billion, a year-on-year increase of 20.7%, and the production and sales rate of ceramic products was 98.1%. The production and sales of China's ceramic product manufacturing industry is still in a good state. . However, people in the industry stated that anti-dumping had previously mainly concentrated on the ceramic tile industry. The anti-dumping in Indonesia has entered the application field. Although this anti-dumping measure has not yet produced a significant effect, it may bring anti-dumping measures against Chinese ceramic tableware in other countries or regions. In the long run, it will still cause the export situation of China's ceramic industry to deteriorate.
China's ceramics industry has been ranked first in the world in production since the 1990s, and its output accounts for about 70% of the world. Building ceramics enterprises are currently concentrated in Guangdong, Sichuan, and Fujian. In 2010, Foshan Ceramics and other products exported 2.2 billion U.S. dollars, accounting for 55% of the country’s total exports. Industry insiders told reporters that more than 2,000 pottery enterprises were affected and the amount reached 700 million U.S. dollars.
Demand sharply reduces pressure
According to the investigation, “anti-dumping has a greater impact on ceramic export enterprises in Foshan, Guangdong Province, China’s ceramic capital. All along, China’s Foshan ceramic exports are relatively large, accounting for about 80% of China’s ceramic exports.
According to the National Ceramic Tile Capacity Report, the country has a total of 3273 ceramic tile production lines with a daily production of 34,882,245 square meters. At present, the single-day production of ceramic tile production and sales has exceeded 10,000 square meters. If the working day is 300 days a year, then the national ceramic tile production capacity in 2011 will also exceed 10 billion square meters. If the annual working day reaches 330 days, the production capacity will reach 11.5 billion square meters. In fact, in 2011, China's ceramic tile industry has a production capacity of over 10 billion square meters and a production of 9 billion square meters. In other words, China's ceramic tile industry still has a "reserve" for its production capacity.
According to Pu Dingxin, the CEO of Asian ceramics, due to EU anti-dumping, only in the second half of last year's Canton Fair, the number of merchants from Europe fell by more than 50%, and the volume of orders also fell by nearly 30%.
Subject to the international economic situation, the domestic macro environment, the rising labor costs of raw materials, and the impact of anti-dumping, China's ceramics industry has continued to fall into a weak state, ceramics prices have gradually shifted downwards, ceramics enterprises have gradually increased the pressure of survival, China's ceramic market will face the harsh winter of the industry .
Industrial structure needs to be adjusted
According to analysis by industry experts, “The low added value of ceramic export commodities makes it easy to form low-price competitive marketing. With the exception of a few large enterprises, many export ceramics manufacturers in Guangdong have small R&D centers and weak R&D capabilities, resulting in ceramics in developed countries. Compared with low-tech products, products cannot enter the high-end market, many companies have weak brand awareness, there are no independent brands, and there are many phenomena in OEM production. In foreign markets, they often seize the market at low prices, resulting in anti-dumping. The domestic ceramic industry needs to be transformed and upgraded, for example, it must honor the rules of the game and take the free, fair, benign, orderly, and sincere track of competition, and must intensify product innovation, establish its own brand, and enhance the international competitiveness of its products. The market is advancing toward countries and regions with weak anti-dumping power."
China has lagged behind Europe in the R&D, production and brand promotion of ceramic products, especially in daily-use ceramics such as ceramic kitchen utensils. Moreover, fierce competition between each other, low level of repeated construction is more serious, brand awareness is not strong, product connotation is thin, lack of cultural support, it creates a vicious cycle of low-cost competitive marketing.
Export anti-dumping, unclear domestic sales, and overcapacity have become prominent issues facing the development of the ceramic industry.
In order to avoid low-price competition, to warm up the market and seek more living space, ceramic enterprises must first improve the technological content of ceramic products, and then enhance the quality of products to enhance market competitiveness; Second, we must innovate products, develop new products, increase product diversity. Sex will be differentiated and individualized; at the same time, it is necessary to actively develop new markets and avoid vicious competition with low industry concentration so as to seek survival and long-term development.
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