International ceramic sanitary market or supply exceeds demand

In recent years, due to the rise of the emerging Taowei-producing countries and the significant increase in the production of pottery and sanitary products in developing countries, the total production volume of the world's Tao Wei has risen significantly, and the competition in the international Taowei market has become more intense and has reached a level of “white fever”. . The international Taowei market is weak, and supply exceeds demand, but special, excellent, new and refined products are still in short supply, especially high-grade building ceramics and sanitary ceramics.

The progress of capacity expansion in India's Taowei production enterprises has been slow. The Indian Economic Monitoring Center has even forecast that the rate of capacity expansion will drop sharply. Under such circumstances, large ceramics companies in India are adopting a light asset model, reducing capital expenditures, enriching product lines, and increasing market share. With the strengthening of consumer brand awareness and rising production costs, Tao Wei, a small-scale and poorly-managed company, cannot improve its performance and thus embark on the road to merger with large companies. For small businesses, the merger has improved the management of the original chaos. For large companies, they have achieved large returns with small investments, production capacity has been replenished, and product supply has been stable. With their strong marketing network and brand appeal, they have seized the market.

In India, large-scale ceramic manufacturers such as Kajaria, Somany, H&R, etc. all expand their production capacity through the joint venture of the acquired shares. The Indian Economic Monitoring Center predicts that this model will have a growing trend. In China, Tao Wei's companies are faced with frequent anti-dumping.

Since last year, South Korea, Argentina, Peru, and Brazil have successively launched anti-dumping measures against Chinese ceramics. This has caused China's Taowei companies to face obstacles such as exports to the European Union, and the export volume has declined sharply. This has also forced domestic related companies to increase. The development of the Southeast Asian market. It is reported that as ASEAN is close to China and has developed rapidly in recent years, it has now become one of the top three export markets of China's Taowei companies. In Vietnam, Malaysia, and other countries, Tao Wei has rich raw material resources and human resources, and the cost is relatively cheap. It is a rare opportunity for China Taowei companies.

It is understood that between China and ASEAN’s six old members – Brunei, the Philippines, Indonesia, Malaysia, Thailand and Singapore, more than 90% of products are zero tariffs. The four new members of ASEAN - Vietnam, Laos, Cambodia and Myanmar - will achieve a 90% zero tariff target by 2015.

In addition, consumers have different levels of living standards, cultural backgrounds, art appreciation, etc., and the demand for products is not exactly the same. Therefore, it is difficult to meet the needs of different consumers because the production and sale of a single variety in the market is difficult. . It is predicted that in the future, there will be a series of significant changes in the international Tao Wei market. Its main characteristics are high quality, complete functions, many designs, and novel designs. That is to say, the products are moving toward diversification. In the international pottery market, products are moving toward diversification and at the same time, they are also moving in the other direction—personalization.

Personalized products are increasingly loved and welcomed by people. There is only a large amount of market space for personalized products. Therefore, the ceramic products in various countries are changing from popularization to personalization. For example, the U.S.-style extended sanitary ware, with its straight lines and angular corners, shows the power of the product and its momentum is beautiful. The French-style sanitary ware is smooth, full of warmth, full of poetry, and reflects romantic colors; Japanese sanitary ware is Exquisitely known to the world, reflecting the delicate and delicate beauty of the Japanese.

It is reported that since the modern times, the world's pottery production base has been mainly concentrated in two continents, Europe and Asia, in which daily-use ceramic products, Asia accounted for 65%, Europe accounted for 30%, and high-grade pottery production is mainly concentrated in Western Europe, Britain, Germany, Italy , France and other countries. As Taowei Industry is a labor-intensive industry, developed countries and regions have constantly adjusted their industrial structure in order to adapt to the fierce competition in the international market, turning industrial production into capital-intensive and technology-intensive industries, and the production of labor-intensive products is now Transferred to lower-cost countries and regions.