As an industrially produced product, furniture cannot be separated from supply and demand since its birth. What kind of furniture is needed by the market. However, for the generation after the 80s, it is not necessary to follow the old path, and everything is possible.
The two black woods that were established less than one year ago are the raw brands that have attracted much attention in the design of original furniture. The birth of the brand is entirely out of the designer's personal needs. Perhaps it is this waywardness that adds a unique charm that is difficult to replicate for product design.
A only produces furniture that I like,
Self-willedness
The opportunity for the birth of the second black wood is very simple and simple to make people feel friendly.
Qiu Erhei, who used to be a consumer, encountered the same problems as many families when renovating a new home: it is very difficult to buy furniture that is in the middle! "The products on the market are either cheap or inferior, or expensive, and the most terrible is the lack of design." He said, so he took the courage and decided to start his own business. “The purpose of doing this brand is to provide more choices for friends like me.â€
Like many cross-border peers, Qiu Erhei is also a "half-way" to make furniture. Before that, he was a serious IT man. However, in the same way, he is also a serious life lover. Before he started his career, he showed great interest and sensitivity to wood. The experience of furniture design is also accumulated by myself, just like the ancient craftsmen.
"There was a friend who gave me a nickname called Erhei, saying that the local flavor is full but the grounding is gas, and there is still some wisdom in the ground. I think this fits well with the image of the furniture I want, so I used it as a brand name. "Qiu Erhei said. Perhaps because of this enthusiasm and willfulness, the brand has gained recognition from consumers and the industry soon after it was launched. The best-selling Nordic side-seat cabinets sold nearly 300 pieces in less than a year.
B “Best†audio-visual cabinet,
"good" table
Because the product design is based on its own needs, the products made by the two black wood are very "grounded". From a practical point of view, Qiu Erhei chose the simple Nordic style as the keynote. Despite the Nordic design, his designs did not follow the Nordic style. “Every country and even everyone has their own habits, which is the basis for the birth of different styles, but furniture should not be limited by style.†He said that American, Mediterranean, Southeast Asian and other styles are combined with local climate and habits. If it is produced, it will be boring.
Therefore, he only designed products that meet his needs and meet the needs of the Chinese people today. The furniture design is determined according to the size and storage space of the house where the Chinese live. In the design process, we also consider the use of the product first, and then focus on the modeling, materials, and crafts. A "tutorial magazine cabinet" with good sales in the store was originally designed for friends who like to read magazines on the sofa. The clever design makes the cabinet simple and compact, does not occupy space, and at the same time has a beautiful appearance. "It is very popular after mass production, and each period is sold out." Qiu Erhei said.
The brand still has a lot of products that are named "willful", but the facts are extremely pragmatic. Such as "best audio-visual cabinet", "good-looking table", etc., are designed to meet the needs of life, design the most suitable audio-visual cabinet, the most suitable for eating table. Taking the best audio-visual cabinet as an example, although the appearance is simple, the designer has made a lot of detail design considering the function of the audio-visual cabinet. For example, if the door panel of the drawer is pulled out, it can be turned down to facilitate the operation of changing the disc; the middle cabinet door can be turned up to place the remotely controllable machine; the original removable back panel can also be adapted to various socket heights... The designer has been proud of the products he has developed for half a year.
C advocates less furniture in the home,
Free space
In the process of designing furniture, Qiu Erhei slowly discovered that there are many useless and even marketed designs in traditional furniture. For example, the audio-visual cabinet, the average family wants the size of the audio-visual cabinet to be larger, in order to fill the TV background wall and make an effect. In fact, many foreign audio-visual cabinets are just the opposite of the domestic ones. They are relatively small, and there is a reason behind them.
"Not to mention that the TV background wall is actually a fictional marketing concept of the decoration company. The TV cabinet is a furniture that is made longer and less practical." Qiu Erhei said that because the audio-visual cabinet is a low cabinet, it is obtained after long. The storage space and the area of ​​the loss are disproportionate, and it also affects the stability of the overall solid wood structure, which is not worth the candle. The 1.8-meter audio-visual cabinet is long enough, and with some high cabinets or green plants, the utility rate is higher and more beautiful. Therefore, the "best audio-visual cabinet" in the store was born. From the product naming, we can see the designer's thinking about life use.
Although it is a furniture manufacturer, Qiu Erhei advocates: In fact, the less furniture in the home, the better. Most of the Chinese families are apartments, and the space is not large. Rough and complicated furniture such as American style is more suitable for villas. It is uncomfortable to squeeze in small spaces. He believes that leaving enough room for free activities will open up a lot of mood.
Also did not watch the fun, right? Xiaobian has prepared a wealth of information for you!
Pay attention to [GO Jiaju] official WeChat, view historical information:
NEW 1, willful! The weather is hot, 60 fans of the United States are free to send , fan welfare must be cool!
☆ 2, 31 years old, his net worth 230 million, but driving a broken car, took an ugly wife, wear the same clothes every day! (Everyone is watching!)
☆ 3, leaving the farewell letter | P&G global position Laura Xiong turned to choose Jingdong
▼▼▼Fan big feedback:Follow [Go Jiaju] public micro-signal, there is a surprise 噢^^
Plastic frame shaker screen,High Quality Plastic frame shaker screen,Plastic frame shaker screen Details, CN
Anping Shengjia Hardware Mesh Co.,ltd , https://www.oilshakerscreen.com