Smart Home Stands Out

Smart home (English: smart home, home automation) is a residential building, using integrated wiring technology, network communication technology, security technology, automatic control technology, audio and video technology to integrate home-related life facilities, and build efficient residential facilities. The management system with family schedule affairs improves home safety, convenience, comfort, and artistry, and realizes an environment-friendly and energy-saving living environment.

Smart homes are manifested in the context of the Internet. Smart home connects the various devices in the home (such as audio and video equipment, lighting systems, curtain control, air conditioning control, security systems, digital cinema systems, video and audio servers, video cabinet systems, and network appliances) through the Internet of Things technology. Home appliances control, lighting control, telephone remote control, indoor and outdoor remote control, anti-theft alarm, environmental monitoring, HVAC control, infrared relay and programmable timing control and other functions and means. Compared with ordinary homes, smart homes not only have traditional residential functions, but they also provide construction, network communications, information appliances, and equipment automation, providing a full range of information exchange functions, and even saving money for various energy costs.

Since January 2014, Google has spent US$3.2 billion to acquire Nest Labs, an internet thermometer and smoke alarm maker. The domestic and international market for smart homes has seen a dramatic increase in business prospects, and companies in the smart home sector will follow suit. It is generally up 50%. At the same time, data from a market research firm IDC believes that smart homes will become a trillion-level market. This tempting attracts countless companies to compete. So how should security companies in the downturn deal with this trend?

“Security is in a stage of bloody warfare. With the changes in the external environment, the demand has also changed. The transformation of security companies has become an inevitable trend. The smart home field is one of the directions of its transformation.” Shen He, president of Xinhe Chuang, expressed to the author .

White fever security companies closed down rumors

Not long ago, rumours of the collapse of online security companies began to appear. After media reports and reports, they found that these companies were caught up in the storm. However, careful analysis is not difficult to find, the security industry is really cold this year.

According to relevant data, the growth rate of global security product shipments in 2014 will fall from 74.6% in 2013 to 19.4% this year; in 2012, the price of security products will fall by 18.3%, and will drop by another 14.6% in 2013. A senior media person in the security industry told the author that due to the overall market demand and competitive pressure of leading enterprises in 2014, the security of SMEs in the security industry was under tremendous pressure and the collapse rumors would not be groundless.

In 2014, Hikvision’s net profit increased by 54.17% in the first half of the year, and UOB’s share increased by 41% in the first quarter. This data shows that the profit space of the security market is mostly occupied by leading players, and the market share of security and small and medium-sized enterprises is gradually decreasing. In fact, security and small and medium-sized enterprises generally face homogenization of products, intense competition, and narrow profit margins. With relatively good market conditions, competition is relatively modest, and when this type of demand becomes colder this year, competition is fierce and even closes. Security companies shuffled this also.

Security companies transform smart home or "straw"

Faced with fierce competition, security companies how to deal with? Transformation is the only way out, death can only be strangled. In the face of the industry's chilling trend, the voice of the smart home industry is growing. According to relevant data, the global smart home market is expected to grow from about 25 billion US dollars in 2012 to 60 billion US dollars in 2017, with a compound growth rate of 19%.

Another data show that the smart home industry will become a trillion market.

“The transformation of security companies in the smart home sector has its own advantages: First, it has its own factories, financial advantages, and its own advantages in efficiency; Second, there are relatively good market demands and better customer needs.” Xin He Chuang, President Silly.

Smart Home integrates building intercom, home security, home appliances, and Internet of Things technologies. The companies that have developed from building intercoms are the smart home companies with the most grounded gas. In the issue of building intercom and security companies entering the smart home sector, Song Yu, marketing director of Hui Ruitong's smart home business division, stated that “security companies have their own advantages. First, the advantages of products, products can be directly integrated into the smart home system. The second is having its own marketing channel."

“The overall solution for smart homes can drive the production of products such as video surveillance, building intercom, and home security,” said Zhang Bing, general manager of Xingguang Building Equipment Co., Ltd.

The smart home has broad prospects, and the related security companies can completely try to make a transition in this direction to avoid the intense competition in the security field.

Smart home development still faces bottlenecks

The concept of smart home has always existed, and some companies have also taken the opportunity to market their products. Under the background of great prospects for smart homes, we should also soberly recognize the bottleneck of its development. After all, smart home products are still in their infancy. There are more or less problems in terms of compatibility, security, availability, practicality, and price.

So what are the real bottlenecks in smart home development?

First of all, from the perspective of the user's needs, the product can not meet the needs of users. At present, most smart home products have not been able to adequately capture users' use needs and have failed to meet their requirements. The products that have been made are not practical and have poor experience.

Second, from the perspective of user awareness, most users have doubts about smart home products. At present, the manufacturers of smart home products are small and medium-sized enterprises, and there is no real leading enterprise. At the same time, the development in this area is also lacking in the support of large enterprises, and small businesses cannot quickly dispel users' doubts.

Finally, from the analysis of after-sales service, smart home companies failed to establish a good service system. Without a good service system, the credibility of products cannot be guaranteed, and there will be doubts in the consciousness of consumers. At the same time, there are practical difficulties as to how to solve the problem after the product has appeared.

How to seize the smart home core entrance?

"The development of the Internet has promoted the popularization of smart homes and made it possible for them to enter millions of households. For future trends, becoming a platform provider will be a trend," said Hui Rui Tong Songyu.

Seizing the industry's core entrance means that for a company, it means having the opportunity to become the industry leader. For smart homes to enter millions of households, they must have supporting infrastructure. Therefore, the construction of a platform for smart communities has become an important entry point for the development of smart homes.

The establishment of a smart community platform involves mobile internet technology, internet of things technology, and security technology. It also involves real estate developers. Therefore, it is necessary to cooperate in many ways. It is necessary to strengthen the R&D of hardware products and increase the investment in software. General companies cannot control this entrance.

In the future, enterprises that establish this interface will inevitably use Internet thinking to retain users and make smart homes more concise, extreme, and cross-border. The establishment of this platform will be an important basis for the future development of smart homes. Other subsystems will continue to radiate around this entrance.

Technological real estate innovative marketing model

Technology real estate based on smart homes gradually affects real estate developers. Recently, the author observed that LeTV took Guohua Real Estate to build a smart home ecosystem. This also means that real estate developers have begun to enter the field of smart homes substantially.

The current real estate downturn, real estate developers have come up with a variety of moves for the sale, and smart home has become one of them, its prospects are still quite large. Smart homes must involve smart communities, and real estate developers decide whether to build smart communities in the process of developing communities.

The smart life and technological life in smart homes give real estate developers a keen interest. It has gradually become the highlight of some real estate projects and has become an important means of marketing. Smart home is an inevitable trend in the future development of the home field. Although marketing has only just begun, competition in the industry has become fierce. There are no less than five companies in Ningbo that specialize in this area of ​​development.

Manufacturing companies need to apply big data in industrial adjustment and transformation. In the future, data will become the fourth productive force to promote social progress. The market has great potential. At the same time, big data analysis based on smart homes is also an important way for traditional manufacturing enterprises to upgrade and upgrade.