[Abstract] In recent years, more and more cabinet companies have begun to enter the wardrobe market. European kitchen cabinets, Oriental Bangtai cabinets, open cabinets, Cobo Boloni, Cologne and other companies have launched their own wardrobe brands. According to statistics, there are 400 billion market space in the wardrobe every year, and this is the powerful driving force for the diversified development of these cabinet enterprises. In recent years, more and more cabinet companies have begun to enter the wardrobe market. European kitchen cabinets, Oriental Bangtai cabinets, open cabinets, Cobo Boloni, Cologne and other companies have launched their own wardrobe brands. According to statistics, there are 400 billion market space in the wardrobe every year, and this is the powerful driving force for the diversified development of these cabinet enterprises. Market Status The wardrobe market has broad humanized design and reasonable use of many functions, so that the overall wardrobe is more and more liked by urbanites who are pursuing high-quality life. It is understood that the advantages of the overall wardrobe is tailor-made, space-saving, stylish and elegant, through the clever design, the wardrobe can be divided into hanging clothes space, folding space. The top can also be built as a closed cabinet with items such as bedding. What the fashion family likes most is that the overall wardrobe can be designed with the needs of home decoration and color to achieve the integration of home style. It is understood that the current market is still a traditional wardrobe and the overall wardrobe two points, but the overall development potential of the wardrobe is unlimited. In the next three years, the total capacity of the overall wardrobe will be doubled. According to a market survey data last year, the overall wardrobe ownership rate in urban households in China is only 6.8%, which is far lower than the average of 72% in developed countries. At the same time, according to relevant data, in the next five years, China will have a market capacity of 29 million sets of overall wardrobes, an average of 5.8 million sets per year. Roughly calculated, there will be 400 billion yuan of market space in the wardrobe every year. The cabinet brand enters the wardrobe with a market of 400 billion yuan per year. This number is staggering, so the whole wardrobe industry people call it the "last piece of cake for custom furniture". Not only the enterprises that make hardware and wooden doors are eagerly awaited, but many cabinet companies are also eye-catching. . As early as 2005, Ou Pai kitchen cabinets have seen the strong momentum and potential of the development of the wardrobe industry in the future, and began to enter the wardrobe market. In just 4 years, it was rated as one of the top ten overall wardrobe brands by netizens. It is reported that in 2009, Europa will also open more than 300 wardrobe stores nationwide. In the first half of this year, Ou Pai kitchen cabinets took the whole wardrobe in Jiangdongmen Jinsheng and Qiaobei Jinsheng. At the same time, the wooden Danqing wardrobe built by the open cabinets was also opened in Jiangdongmen Jinsheng Store, Olympic Red Star Store and Kazimen Red Star Store. “Professional cabinet companies not only started to make wardrobes, but even some enterprises have started series of products such as bathroom cabinets and TV cabinets.†Ding Jun, deputy general manager of Dongfang Bangtai cabinet, said that this year’s eleventh, Dongfang Bangtai’s overall wardrobe was opened. In the future, more will be opened to provide customized services for the Oriental Bangtai cabinet customers nationwide. The industry view brand cabinets have more advantages. Liu Jungang, general manager of the European branch of the European kitchen cabinet: Since the whole cabinet started in China a few years earlier than the wardrobe, many cabinet giants have already started the brand in various places, established a reputation and established a comparison. Perfect marketing service network. Cabinet companies have three advantages in making wardrobes. First, cabinets and wardrobes have a lot in common in production technology, and they are easy to convert. Second, cabinets and wardrobes are customized products. Cabinet companies have been custom-made for many years. Mature experience; Third, there is no well-known brand in the wardrobe, but there are many well-known brands in the cabinet industry, and a perfect marketing system has been established, which can quickly enter the first-tier cities by using effective sales channels. The European kitchen cabinet plans to rank among the top three Chinese wardrobe brands in one year, and became the first brand of Chinese wardrobes three years later. At the same time, custom furniture is different from standard homes. Standard furniture emphasizes mass production, while custom furniture is flexible. Wardrobes are custom made furniture, so many standard furniture manufacturers can't do it. This is also a favorable condition for cabinet companies to enter the wardrobe field. Product integration has become a trend. Zhang Yudong, general manager of the Southern Base of the cabinet: The single product sales can not meet the diversified needs, and the integration of products is the trend of the times. Cabinet companies are now diversified. They are centered on cabinets, from the whole kitchen to the whole home. After that, wardrobes, bathroom cabinets and TV cabinets will gradually develop. Nowadays, many enterprises are selling cabinets to the wardrobe, and will gradually convert them into wardrobes to sell the cabinets. The overall wardrobe is 5 to 8 years later than the development of the cabinet. Just like the whole cabinet began to be accepted for everyone a few years ago, the whole wardrobe has slowly followed up in the past two years. The whole wardrobe is called "the last piece of custom furniture" in the industry. . In general, the wardrobe is bigger than the cabinet market. A family can only have one set of cabinets, but it is impossible to have only one wardrobe. Now the market for cabinets is saturated, but there are not many well-known brands in the wardrobe, so the competition is not big. Mu Danqing wardrobe has been further subdivided after investigating the market, specializing in European-style wardrobes, and there is almost no competition in the market. Now the competition among cabinet companies is brand competition, but the competition of wardrobes still stays in the competition between the construction companies of the decoration company. Sooner or later, the wardrobe will be the competition between brands and brands.
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