Solid wood furniture discounts crazy individual product prices are lower than panel furniture
"Summer price", "buy furniture for 2000 to 1000," "original price 8300 yuan special price 3800 yuan" ... into the furniture store, a variety of promotional ads dazzled, the investigation found that almost all furniture The price tag has become virtually useless, and even the price of furniture not participating in the event can be discounted.
The store salesman said: "The bargain discount has become the consumer's consumption habit, and the furniture is not discounted." The discount promotion of panel furniture has already become a trend. The strange thing is that solid wood furniture that is rarely discounted has also been promoted this year. A set of solid wood furniture: bed + bedside table (one pair) + wardrobe is only 8999 yuan, which has attracted the attention of many consumers. According to the survey, the general panel furniture needs this price, or even higher than this price.
A salesman of solid wood furniture said: The reason why many young consumers who came to see solid wood furniture before gave up their purchases was mainly because they felt that the price was too high. After the sales of solid wood furniture increased this year, the sales volume increased significantly.
People in the industry: choose a brand with confidence to ensure quality
Faced with a variety of promotional activities, consumers are even more overwhelmed. "The price is indeed attractive, so we don't know what the quality is, will we cut corners, and we don't know how to identify it?". Consumers say so.
Found in the solid wood furniture store, some young post-80s consumers are also interested in solid wood furniture. A young lady named Sun said: "Now the price of solid wood furniture is not as expensive as before, and some good panel furniture is not cheap. And at this time, solid wood furniture is also discounted, so you may wish to take a look. "
Under the marketing frenzy of solid wood furniture, many consumers dare not start, and some consumers are afraid that if the price goes down, the quality will not be affected. For this, Feng Jianhua, president of the Jiangsu Furniture Association, said: Without knowing the price market, Consumers are more comfortable choosing brand furniture as much as possible.
In addition, when buying furniture, consumers can require the operator to clearly indicate the material information on the contract and invoice of the furniture sold. When buying furniture in the home store, the organizer should stamp the official seal to protect the rights in case of disputes.
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