In 2014, the furniture industry had a lot of troubles in the autumn, and met with strict real estate regulation and control. While the regulation continued, prices continued to rise, and the residents’ consumption concept became more and more rational. Every furniture store is cold and clear, and the shopping guide is doing nothing. The information that such a phenomenon brings to everyone is that the days of dealers are really sad.
FENDI Xiaobian knows that the furniture industry is competitive.
In addition to the impact of the big environment, the competition in today's furniture industry, the expansion of the store, is undoubtedly worse for dealers. Some of the conditions in the stores are very demanding. In the case of a bad economic environment, the rents are raised regardless of the life and death of the merchants. Many dealers simply cannot accept them. As a manufacturer, it is not possible to introduce some policy solutions to help dealers tide over the difficulties.
At present, the living environment faced by dealers is becoming more and more complicated. Manufacturers and merchants are constantly expanding, diluting the profits of this industry, and the ability of dealers to profit and profit has been reduced. It has not been as good as before.
FENDI Xiaobian feels that dealers must recognize the situation and prevent it.
Today China's furniture market distribution methods in addition to some big brand operators and direct sales stores, many of which are family-run shop and franchisees, there exist some problems of insufficient professional services capabilities, and some would even affect the The brand is competitive in the local area. There are still many brands operating agents in the market. There are many brands in the agency, and they often score a lot of energy. And in a market-rich environment, consumers have cut the store into many small market segments according to their own needs. Nowadays, many dealers in the whole industry are resisting, and the strikes are getting worse. These are enough to show that the dealer's survival crisis is slowly being amplified. At the time of the crisis, few dealers have the ability to resist risks, and they are more helpless. How should dealers face the crisis?
First of all, the dealers are developing in the direction of professionalism and transfer, and intensively work on the regional market. In addition, dealers need to learn the scientific layout, clear positioning, dealers must also identify the positioning of the company's products when choosing a brand. In addition to the transfer, it is necessary to change from a "business" to a "tradable". Do market research and collect more information, including cooperation with real estate developers and design companies, decoration and decoration companies.
In short, to survive in a crisis, to learn the skills of survival, we must be good at doing market research, and then through the crisis.
FENDI furniture , the leader of French furniture, FENDI manufacturers are located in France known as the "romantic capital", if you want to appreciate more about FENDI pictures, please continue to pay attention to the small series of reports!
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