In the Year of the Rabbit, the home improvement industry has made a collective action. From the end of this month to the end of March, it plans to increase the market price of home improvement building materials (see table below), facing the fierce rise in home building materials prices in 2011. According to the analysis of the people, the factors that cause the price increase in the market are quite complicated. Most citizens understand the price increase of household products. "Now, agricultural products [17.56 0.29%], fuel, wood, fabrics are all rising prices, and the price of home building materials is normal. If you like furniture, even if it is rising Price, as long as the price is within acceptable limits, I will still buy it." Ms. Song, who is buying household items, said. There are also some home improvement forums, owners of community forums, and quietly formulate the "Purchasing Alliance Plan" and "Anti-ups Nesting Plan", and prepare to obtain more preferential policies from building materials manufacturers through collective procurement or order placement during the same period. According to industry sources, because Home Decoration is a rigid demand, in order to prevent price increases, many consumers have chosen to place orders in advance. “Because the home decoration has a lot of building materials to use, so book the products early, and then let the merchants deliver the goods when they are used.†Many owners have already prepared for the collective price increase of the merchants. The price of building materials manufacturers is inevitable in March, and the owners will have to pay more for the hesitation. The increase in renovation costs is the main reason for the price increase. Some cabinet makers said that since the second half of 2009, raw material prices have skyrocketed, raw materials such as logs and alloys have been rising, and the prices of many building materials have risen a lot. Many merchants who have already adjusted the price of their products said that in 2011, more The possibility of price increases is very high; in addition, the labor costs of cabinet wardrobe designers and workers are gradually increasing; operating costs are increasing, domestic oil prices are rising, transportation costs are rising, and some cabinet wardrobe enterprises are expanding with scale. The renewal of business operations and personnel management also increases costs. In the case of rising decoration prices, consumer decoration should be more rational to look at product price increases, so as not to be fooled. The price increase of upstream raw materials directly affects the downstream. According to the salesperson of the cabinet sales department, the prices of kitchen materials have been rising before and after the Spring Festival. The average raw materials have increased by 5%, and some have even increased by 15%-20%. Since the Spring Festival, the price of domestic brand cabinets has risen, especially the price of solid wood cabinets has increased greatly, with an average increase of 300-400 yuan / Yanmi. For the price increase of raw materials, a person in charge of the Nanjing branch of the cabinet said that the price of my music is basically maintained at a normal level, but due to the price increase of raw materials, the cabinet price has increased by 10% since the end of last year. about. Song Guoxiang, general manager of Dongfang Bangtai cabinet, also said that the price of their products has been raised by 5%-10% since the Spring Festival. Song Guoxiang pointed out that lack of resources and rising raw material prices are the main reasons for price adjustment. In addition, because the EGGER plate used by Pontiac is directly imported from Europe, the recent increase in international crude oil prices has made their freight costs more and more expensive. The main reason for the price increase of household products is the price increase of raw materials. The person in charge of Xinwu Floor also said that whether the company's supply is sufficient is the key to determining whether the product will increase in price after the year. If the supply of enhanced flooring is sufficient, the price increase will be less likely; while the solid wood flooring also depends on the variety, such as oak, it is estimated that there will be no problem in 50 years, but the overall trend of solid wood flooring is positive, such as South American wood species such as heavy ant wood, because it is getting scarcer, so the increase will be relatively large. Home improvement company views many factors to promote price increases, and then price reduction is not as good as "joint" to improve quality Beijing Dongyi Risheng Decoration Company, a person in charge said that price increases are imperative. The cost has been rising in recent years. Many home improvement companies have been saying that they have to absorb the price increase factor through their own scale and through their own management, but at this point, I am afraid that this situation will not be digested. Global prices are rising, an Italian tile will rise by 30%. Because of the rise in oil prices, the cost of employing people is constantly rising. Not only is the wage of the labor force rising, but the labor insurance is also rising. If you do not raise the price, you can only cut corners. Qin Chao, general manager of Longfa Decoration Nanjing Co., Ltd. also said that the price increase is affirmative, only a matter of time. "In the home improvement industry, in fact, the market is still consolidating in these years. If enterprises want to develop for a long time, if they want to develop healthily, they must not hide the price factors to deceive consumers. The healthy development of enterprises requires normal profits. So I think This year's price hikes may not be able to escape. It is nothing more than a look at the pressures that allow you to rise at any time. At least the pressure is now very high. The specific time depends on the pressure on each company." Jinhua Decoration, a person in charge also said The cost structure of home improvement enterprises, part of which is the main material, and labor costs. The labor costs actually include the labor costs of the workers, and some of them are the internal management costs. In the process of main material integration, it was originally a primary integration. Now it is scale integration. Can we make a large supply chain like Gome and Suning, try to improve the cost performance of customers and make up for the excessive growth of labor costs. As a responsible company, it may try hard to do it, but this year's trend, raw material manufacturers are raising prices, this price increase may be greater than the company's own integration, just the process, time issues. In the interview, many home improvement companies are facing difficulties in raising prices, because they have to face the accusations of consumers, but also face competition with the decoration of the "guerrillas", but also face competition with their opponents. A person in charge of the Nanjing Decoration Industry Management Office said that the price increase is not terrible, but the most fear is that companies use the name of price increase to obtain more benefits. Perhaps this is the real difference between the brand home improvement company and the “guerrilla teamâ€. It may be that for a long time, the competition between the home improvement company and the "guerrillas" will still exist. Perhaps only the home improvement company will carry out the quality through the "union", and truly realize the qualitative change of the two, the ordinary people will not save for the province. Choose the guerrillas for money. Zhou Haiyan's domestic first-line building materials brand rose in March due to the increase in raw materials and personnel wages. In March, the price of national first-line building materials brands will rise, and some enterprises that have received notice of rising price of headquarters will see the following. (The following information is provided by the decoration industry association, the specific price can go to the corresponding brand store consultation) Kohler bathroom rose by 5-8% around the country on March 1 TOTO bathroom rose by 5-8% around the country on March 1 Apollo bathroom March Around the 15th, the country rose 10%. The United States and Canada bathroom rose 10% around March 1st. Faenza bathroom rose 3-10% around the country on March 1st. L&D tiles rose 10% around the country on March 12th. National 8% increase around March 12 Marco Polo tiles rose 5% nationwide around March 15 Mango tiles rose 8% nationwide at the end of March Red spider ceramics rose 10-20% around March 1st Rome Leo tiles March 15 Before and after the country rose 10% Dulux paint increased by 10% around the country on March 15th. European cabinets rose 5-10% at the end of March. Gold cabinets rose 10-15% at the end of March. Haosen cabinets rose 10% nationwide around March 1. Bangtai rose by 3-5% nationwide around March 1 Hanxin cabinets rose 8% nationwide around March 1 and opened the cabinets around the country on March 1st. 10-15%. Promega rose around the country on March 1st. 15% Mudanqing wardrobe rose 10-15% nationwide around March 1 Lai Ke wardrobe rose 8% nationwide around March 10th. Xinwu floor rose 5-10% nationwide around March 1st. Life home floor rose 8-15% around March 10th. Feilinger floor around the country on March 10th. Up 5% Bunny [11.72 0.00%] floor rose by 5-8% around the country on March 15th. Li Yang floor rose by 4-6% nationwide around March 10, and the floor rose by 5-8% around the country on March 15th. The floor rose by 5-8% around the country on March 10th. Sihe floor rose 8-10% around the country on March 15th. Merkat ceiling rose 3-5% in late March.
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