In moving or renovating houses , or on daily weekends, IKEA has attracted Chinese consumers to visit time and time again to find decoration inspiration for home, add home accessories, or just want to spend half a day of leisure time there. Recently, many consumers are pleased to find another good place to "live in Faner Wangjing Model Room". Here, Zhuaner's hard suit and IKEA soft suit complement each other, so that every consumer can imagine the appearance of an ideal home before decorating.
It is understood that during the period from August 1 to December 31, 2018, customers who live in the Beijing area of ​​Fan'er can get three exclusive soft package benefits provided by the IKEA store in Xihongmen.
First of all, consumers can enjoy four sets of exclusive IKEA soft furniture packages provided by IKEA Xihongmen Mall. This upholstered furniture package is the product center of IKEA and Zufaner. According to the hard-packed style of S package and A package in the Yan 2.0 Revolution 2.0 series, it focuses on analyzing the preferences and needs of the target population, and makes a reasonable soft package . On the basis of the existing model room space of Zufaner, users can upgrade the two-room and three-room soft-fit collocation recommendations. The current furniture upholstery package includes large pieces of furniture in the living room, dining room and bedroom (excluding kitchen and bathroom), and the price range is from 22,000 to 36,000 yuan. If the customer has the need to purchase other space furniture, it can be additionally selected.
Secondly, during the event, Zhufan customers can enjoy free home furnishing consultants at IKEA Xihongmen Shopping Mall to provide home furniture matching instructions. The service is based on the end of the hard-wearing style of the customer's recommendation and suitable IKEA furniture.
Through the introduction of IKEA soft decoration this time, on the one hand, consumers can choose the matching package of the overall space furniture and upgrade different space products based on the high-quality hard decoration provided by Sufaner, and get one from hard to soft decoration. One-stop total solution. On the other hand, while promoting the turnover, both parties have expanded their brand awareness and achieved a win-win situation for the enterprise.
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