According to a market sampling survey completed recently by Beijing Huakai Hongxin Consulting, an expert in intellectual property management of well-known domestic companies, over 80% of Guangdong's furniture companies lack the awareness of trademarks and patents, and over 90% of furniture companies are currently under weak brands. , the product's low added-value living status.
Since July of this year, Beijing Huakai Hongxin Consulting has issued a “Special IPR Survey†questionnaire on 2,000 furniture companies in Guangdong, and visited more than 30 large, medium and small furniture companies in Foshan, Dongguan, and Shenzhen. As of the end of November, the project team had recovered more than 1,603 questionnaires. The main contents of the questionnaire include: the basic situation of the production and operation of the enterprise, the application of the intellectual property of the enterprise, and the brand innovation plan of the enterprise.
Statistics from the survey showed that among the 1603 Guangdong furniture companies that accepted the market survey, less than 30% (453 companies, 28%) of the companies that have filed applications for trademark registration with the industry and commerce authorities were submitted to the national patent authority. There are less than 30% (427 companies, 27%) of patent applications. Among them, there are 221 enterprises that have obtained “registered trademarksâ€, 221 enterprises that have obtained patents (including appearances), and less than 7% (120 companies) that have three or more independent intellectual property rights (including patents).
The lack of brand awareness and product homogeneity are serious and constitute an important realistic feature of Guangdong furniture companies. Survey statistics show that more than 83% of the respondents (1,334) admitted that their products have no personality, homogeneity with other companies, and the turnover mainly comes from extensive market sales, of which more than 90% of the companies stated that In order to boost sales, "price wars are often used."
China's furniture industry has become a full-industry chain and a competitive industry. Furniture companies of all types and weights compete for share in the same market. Opportunities and challenges coexist. Among the interviewed companies, more than 90% of the companies (1,460) are mainly for the domestic market. They generally believe that inflation, rising raw material prices, and rising logistics costs have become the main pressures for the company's production and operation in the past two years. Correspondingly, 15% of the respondents (26 companies) mainly engaged in foreign trade business indicated that the appreciation of the renminbi and the sluggish international economic situation have brought about unpredictability in their production and operations.
On the one hand is the lack of its own brand, on the one hand is full of expectations for building a brand, this is another real situation of the Guangdong furniture company interviewed. Among the 1,603 companies surveyed, more than 90% of the companies (1,586) agreed that "well-known commodities are huge intangible value" and "brands can create more profits", and that "patents are an important factor in internationalization. ". In addition, 76% of the companies (1226) have had the urge to “foreign brands†and other “famous trademarks†or “well-known trademarks†in China.
The above questionnaire also covers many details such as product design capabilities, environmental standards and standards, and market positioning. Although the Guangdong furniture industry has become a huge industry, the enterprises engaged in furniture production and management are generally lacking in support of property rights planning awareness and practical innovation capabilities, both in product research and development and in the overall market operations, both at home and abroad. There is a considerable gap between the giants.
The research group of Beijing Huakai Hongxin Consulting Company believes that although Guangdong's furniture companies account for one-third of the country's output value and market share, there is still no "super" group of furniture companies that can command the region and even the country's furniture industry. Brand."
The research group of Beijing Huakai Hongxin Consulting Company believes that if the Guangdong furniture company has no innovation in the brand's integrated operation and is homogenized in product positioning, then its existing market share may be zero in the near future. In the future, the Guangdong furniture industry will surely usher in a “shuffle reconciliation battle.†The ultimate survival will surely be the clear positioning of those brands, stand the test of market, time, and quality, and have their own trademarks and patents in the entire industry chain. Both are in the "big" promotion to the highest standards.
Since July of this year, Beijing Huakai Hongxin Consulting has issued a “Special IPR Survey†questionnaire on 2,000 furniture companies in Guangdong, and visited more than 30 large, medium and small furniture companies in Foshan, Dongguan, and Shenzhen. As of the end of November, the project team had recovered more than 1,603 questionnaires. The main contents of the questionnaire include: the basic situation of the production and operation of the enterprise, the application of the intellectual property of the enterprise, and the brand innovation plan of the enterprise.
Statistics from the survey showed that among the 1603 Guangdong furniture companies that accepted the market survey, less than 30% (453 companies, 28%) of the companies that have filed applications for trademark registration with the industry and commerce authorities were submitted to the national patent authority. There are less than 30% (427 companies, 27%) of patent applications. Among them, there are 221 enterprises that have obtained “registered trademarksâ€, 221 enterprises that have obtained patents (including appearances), and less than 7% (120 companies) that have three or more independent intellectual property rights (including patents).
The lack of brand awareness and product homogeneity are serious and constitute an important realistic feature of Guangdong furniture companies. Survey statistics show that more than 83% of the respondents (1,334) admitted that their products have no personality, homogeneity with other companies, and the turnover mainly comes from extensive market sales, of which more than 90% of the companies stated that In order to boost sales, "price wars are often used."
China's furniture industry has become a full-industry chain and a competitive industry. Furniture companies of all types and weights compete for share in the same market. Opportunities and challenges coexist. Among the interviewed companies, more than 90% of the companies (1,460) are mainly for the domestic market. They generally believe that inflation, rising raw material prices, and rising logistics costs have become the main pressures for the company's production and operation in the past two years. Correspondingly, 15% of the respondents (26 companies) mainly engaged in foreign trade business indicated that the appreciation of the renminbi and the sluggish international economic situation have brought about unpredictability in their production and operations.
On the one hand is the lack of its own brand, on the one hand is full of expectations for building a brand, this is another real situation of the Guangdong furniture company interviewed. Among the 1,603 companies surveyed, more than 90% of the companies (1,586) agreed that "well-known commodities are huge intangible value" and "brands can create more profits", and that "patents are an important factor in internationalization. ". In addition, 76% of the companies (1226) have had the urge to “foreign brands†and other “famous trademarks†or “well-known trademarks†in China.
The above questionnaire also covers many details such as product design capabilities, environmental standards and standards, and market positioning. Although the Guangdong furniture industry has become a huge industry, the enterprises engaged in furniture production and management are generally lacking in support of property rights planning awareness and practical innovation capabilities, both in product research and development and in the overall market operations, both at home and abroad. There is a considerable gap between the giants.
The research group of Beijing Huakai Hongxin Consulting Company believes that although Guangdong's furniture companies account for one-third of the country's output value and market share, there is still no "super" group of furniture companies that can command the region and even the country's furniture industry. Brand."
The research group of Beijing Huakai Hongxin Consulting Company believes that if the Guangdong furniture company has no innovation in the brand's integrated operation and is homogenized in product positioning, then its existing market share may be zero in the near future. In the future, the Guangdong furniture industry will surely usher in a “shuffle reconciliation battle.†The ultimate survival will surely be the clear positioning of those brands, stand the test of market, time, and quality, and have their own trademarks and patents in the entire industry chain. Both are in the "big" promotion to the highest standards.
CHANGZHOU CLD AUTO ELECTRICAL CO.,LTD , https://www.cld-led.com