Paint prices continue to “divide” up to 10% for first-line brands

Paint prices continue to “divide” up to 10% for first-line brands

Raw materials, logistics fees, labor costs, store rentals are all rising, and the home industry has entered a “high-cost era”. Since the end of last year, the remarks that discussed the price rises of major home-brand companies have buzzed. This year, many home-based companies in the market have already raised sales prices. According to Li Yujie, secretary-general of the National Association of Industry and Commerce Home Decoration Industry Association, since last year, business owners have been burdened with rising costs, and raising prices is also a frustrating move.

The author found in the market that many brands of home furnishing brands have “submitted” under the pressure of high costs, began to position themselves in product price positioning, and have raised their prices.

Many well-known household brands have already completed price adjustment targets. For example, Boloni has already raised product prices as early as this year. By the first quarter of this year, the adjustment rate has reached 10%-15%. In addition, the current decoration in March this year will also increase the price by 5%. And Yaguangya’s price increase rate has also reached 15%-20%. The same price increase was also attributed to the European cabinet. At the end of April, the Europa also increased its prices by an overall increase of 10%-15%. In addition to home businesses that have clearly increased their prices, there are still many brands that are secretly adjusting their prices. According to the survey, only in the first half of this year, the price increase has involved flooring, bathroom, ceramic tiles, cabinets, wardrobes and other home improvement building materials. The prices of first-line bathroom brands and ceramic tile products all increased by more than 5%, while those of first-line paint brands also increased by more than 10%. First-tier cabinet brands increased by 5%-15%, and first-tier flooring brand prices also rose by 3%-15%.