In recent years, with the advent of the hardware brand era, the way of brand marketing has diversified. In the past, it was regarded as a trick to increase sales volume. It is hard to find a sharp price cut, and some marketing methods such as “Hunger Therapy†are becoming less and less. Instead, it is a high-standard investment of hardware companies in environmental protection, education and other public welfare undertakings. . For the Chinese diamond leading enterprise Boshen Tools, it has also embarked on a road of public welfare to enhance the brand reputation.
It is understood that as early as 2003, Mr. Chen Huairong, the head of Boshen Tools, invested 500,000 yuan in China University of Petroleum to set up a “Bo Shen Scholarshipâ€; invested 700,000 yuan in the Shijiazhuang Development Zone to establish “Boshen Parkâ€; In conjunction with the news media, the “Doing a Donation to 100 Poor Children Out of Schools†campaign was held to support more than 100 primary and middle school students in poverty-stricken areas. From 2004 to 2006, they donated more than one million yuan to donate in poor mountain areas such as Zanhuang and Lingshou. Seven Hope Primary Schools were built.
Indeed, through the development of these public welfare actions, Boshen Tools has established a good corporate image and successfully listed in 2009, which has also driven its sales in the Chinese market to a certain extent.
In the author's view, the participation of hardware companies in social welfare has two-way: the participation of enterprises in public welfare is not only a return to society, but also contributes to the promotion of their own image, and their mutual promotion, especially funding. A sustainable public welfare project will provide a social platform for companies to interpret corporate culture and brand connotation.
It is understood that as early as 2003, Mr. Chen Huairong, the head of Boshen Tools, invested 500,000 yuan in China University of Petroleum to set up a “Bo Shen Scholarshipâ€; invested 700,000 yuan in the Shijiazhuang Development Zone to establish “Boshen Parkâ€; In conjunction with the news media, the “Doing a Donation to 100 Poor Children Out of Schools†campaign was held to support more than 100 primary and middle school students in poverty-stricken areas. From 2004 to 2006, they donated more than one million yuan to donate in poor mountain areas such as Zanhuang and Lingshou. Seven Hope Primary Schools were built.
Indeed, through the development of these public welfare actions, Boshen Tools has established a good corporate image and successfully listed in 2009, which has also driven its sales in the Chinese market to a certain extent.
In the author's view, the participation of hardware companies in social welfare has two-way: the participation of enterprises in public welfare is not only a return to society, but also contributes to the promotion of their own image, and their mutual promotion, especially funding. A sustainable public welfare project will provide a social platform for companies to interpret corporate culture and brand connotation.
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