Consumer rights and interests have always been the primary topic of concern for Red Star Macalline, especially as a circulation company between upstream producers and downstream consumers, what kind of responsibilities should they assume and perform in the process of product distribution and circulation What kind of obligations, so as to shoulder the responsibility of " industry gatekeeper " , and to ensure good quality for consumers.
Red Star Macalline raises barriers to entry Illegal products will " exit "
In the 25 years since its founding , Red Star Macalline has always been adhering to the enterprise spirit of " meticulous, regards credibility as life; diligent and pragmatic, regards today as backward " . A strict admission system is also adopted for settled merchants, and manufacturers that select brands, quality and services that satisfy customers are settled.
Red Star Macalline promised to set up three safety lines in strict accordance with the specifications , which is also the threshold of the access system and protects the legitimate rights and interests of consumers. Through data collection, field visits to factories, daily supervision and other methods to achieve, companies that do not meet the Red Star Macalline specifications will be " exited . "
Focusing on consumer demand, Red Star Macalline continuously upgrades its services in addition to providing high-quality products, and provides solutions involving all aspects of home life from home culture, design, green environmental protection to home rights protection. On the one hand, Red Star Macalline dared to make a solemn commitment to consumers with a "30- day unreasonable return " ; on the other hand, strict card merchants regulated production and operation, and enriched the home life of thousands of households with continuously perfect products.
 In addition, from time to time Meikailong settled in business organizations involved in the quality of goods and environmental protection training and study, their presence helps manufacturers improve the quality of management; on the other hand, shopping malls monthly extracted 3 to 4 assigned to the business of product-related quality of newspaper delivery The supervision and inspection department shall conduct sample testing on the quality of the goods and issue a written quality inspection report, strictly control the quality of the goods, and strive for customers to buy products with peace of mind.
Red Star Macalline: Service Guarantees Quality Standing on the balance of responsibility
As a distribution industry that maintains upstream home manufacturing companies and downstream consumers, high-quality and user-friendly services have always been the lifeblood of the brand. Over the past 25 years, Red Star Macalline has established home shopping malls in more and more cities across the country. It not only allows consumers to experience a one-stop home shopping experience, but also continuously guides the trend of home consumption in terms of home culture and aesthetics. At the same time, with the continuous improvement and improvement of hardware and software facilities in shopping malls around the world, Red Star Macalline is increasingly focusing on consumers.
Just at noon in January 2011 , several customers were choosing their favorite furniture in the Maxton booth on the sixth floor of the Red Star Macalline Beijing Mall Furniture Pavilion. Just when the customer and the exhibitor negotiated the price and prepared to sign the order, there was a sudden power outage in the booth. This sudden incident badly damaged exhibitors and customers. In desperation, immediately call the electrician of the property department. Unfortunately, the electrician was having lunch downstairs. At that time, he immediately put down his warm lunch and went directly to the booth to check the circuit. After a while, the electricity was restored, only a few bulbs did not light. After waiting for the customer to sign the order, he went to the top floor to fix the unlit lamp. Such stories are numerous in the shopping malls of Red Star Macalline.
The employees of Bengbu Shopping Center in Anhui are not afraid of picking up gold; the employees of Gudun Shopping Center in Hangzhou act as porters and will exceed the expectations of customers; the staff of Xuzhou Shopping Center cross-provincially go out and solve problems for customers. . . . . . Whether it is property service staff, cashiers in shopping malls, or shopping guides waiting at Red Star Macalline, there is such an ordinary and touching picture, which also highlights Red Star Macalline's corporate culture and responsibility to consumers And mission.
Red Star Macalline: Commitment, always by your side
After 25 years of development, Red Star Macalline, as a home distribution company, continuously improves and improves its service quality. From the specific pre-sales, sales to after-sales service, it gradually transforms and evolves into a Red Star Macalline-style "big service" and becomes a benchmark in the industry.
The first to propose "one-stop" shopping, leading a new concept of Chinese household consumption. At the same time, Red Star Macalline not only pays attention to consumers' shopping psychology and continuously improves the shopping environment, but also continuously expands and enhances the scope and level of consumer services. From the earliest "market full responsibility" to "service to home" plan; then it also launched the "home butler" service - an "advanced think tank" dedicated to providing consumers with home consulting services. Since then, it has put forward three major service commitments for consumers, insisting on " 30 days no reason to return", "committed to advocating green environmental protection", "responsible for sold products" and other measures to meet all kinds of household consumption process Consumer demand.
Three major service commitments Frees consumers from worries
1. 30 days no return commitment
Household products are important and durable goods. Consumers tend to be very cautious during the purchase process. However, household products have the characteristics of " unable to try " , and they appear similar to the inappropriate placement of the home at home after purchase, and small quality defects are found. Many problems, these have become the heart disease of many consumers. Many people have had this experience in the home store: before paying the money, they greeted each other with a smile; after paying the money, they turned over and did not recognize the person. In the face of dealers unreasonably rejecting consumers' reasonable return requests, many stores have also adopted an unobtrusive attitude. This makes consumers' hearts cool for the most part. After all, for many consumers, to go shopping in a certain store, the brand of this store is the one to recognize.
In order to avoid the worries of consumers, Red Star Macalline made a promise of "30 days no reason to return " in a timely manner . It requires consumers to return to the Red Star Macalline shopping mall without any explanation if they are dissatisfied, unsuitable, or disliked with the purchased product within thirty days after the transaction is concluded. According to the relevant person in charge of Red Star Macalline, in order to ensure that this service can be fully implemented, the salesperson will have relevant training before taking up the job. If individual special products cannot meet this service, it will be written on the bill and will be reminded orally By.
2. Check the quality of environmental protection
The environmental protection problem of household products has also become an important aspect that consumers pay attention to in the process of purchasing household products. Especially household pollution problems such as formaldehyde exceeding the standard that have plagued many families have shocked consumers. Due to the disordered market environment, many businesses just use " green " as a banner and gimmick to promote sales, and consumers are in the dark. Here, when consumers recognize the status quo, they are even more worried about buying these " pseudo-green products " . After realizing this consumer concern, Red Star Macalline has launched the " green environmental protection ? Sign China " action in all chain stores nationwide since 2008 , which has set off a veritable " green storm " in the home furnishing industry. " .
During the event, Red Star Macalline not only officially released the "Environmental Friendly Home Declaration" and "Environmental Protection Commitment", but also put all the commitments into practice. Consumers going to Red Star Macalline to buy furniture and building materials will see many products All are affixed with the " home environmental protection label " , which ensures to a maximum extent that the selected home products are truly green and environmentally friendly products. Strictly controlling the quality of " green and environmental protection " is another promise made by Red Star Macalline to consumers.
3. Commitment to take full responsibility for the products sold
In order to protect the interests of consumers fundamentally, in addition to proposed provisions Meikailong "three guarantees", but also made a solemn including the "advance payment", against "responsible for all products sold, Xianxingpeifu" of committed to. The commitment stipulates that for all complaints and demands arising from service or quality problems when consumers buy goods in the Red Star Macalline chain store, the Red Star Macalline store is responsible for the entire process and bears corresponding responsibilities. If there is a situation that is recognized as a service or quality responsibility and causes direct losses to consumers, Red Star Macalline will implement " first compensation " for consumers in the name of the mall . This commitment makes consumers satisfied and assured of buying.
As a industry with " services " as the core of its business, the home distribution industry is based on improving service quality from pre-sales, sales and after-sales, and then promoting industrial upgrading. Red Star Macalline is the first in the industry, with the " three major commitments " as the core, it has raised higher standards for store services, especially after-sales , and is improving its brand image through the " three major commitments " to bring greater benefits to consumers. At the same time, it will surely trigger a new trend of comprehensive upgrading of services in the home industry.
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