Solar photovoltaic market needs Chinese style breakout

As a major producer of solar photovoltaic products in the world, China has always been at the end of the solar photovoltaic industry chain. With the continuous expansion of the market scale of China's solar photovoltaic industry, the industry upgrade and the unique breakthrough method for finding the Chinese PV market have become the focus of attention.

On August 12th, the 2nd China-Europe International Solar Photovoltaic Industry Development Forum was held in Shanghai. Su Weili, Chairman and CEO of Tianhua Sunshine Holdings Co., Ltd. clearly stated at the forum that supply chain quality management will become the “China” of the PV market. "Split sharp weapon.

With the introduction of new solar subsidies in Spain, Germany and other European countries, Southeast Asia, represented by China, will become another emerging place in the solar photovoltaic market. Due to the policy, many multinational companies have turned their eyes to China. This is undoubtedly a challenge for PV companies that have been in the downstream of the PV industry chain for a long time.

How to occupy the market in a fast-growing local? How can we become a prominent force in the internationalization of the photovoltaic market today? Quality has become the biggest bottleneck in the upgrading of the industrial chain. Just as Simon Cory, a partner of Norton Rose Law Firm and head of global energy business, believes that Chinese companies still do not fully open the door to the European market. The reason is that the quality of the product cannot be fully guaranteed.

As the first Chinese representative to enter the Chinese PV market, Su Weili witnessed the glorious history of China's PV industry from its origin to its gradual growth and growth; it also invested in the development, construction and operation of power plants in major photovoltaic terminal markets such as Europe and the United States. Significant achievements have been made. Speaking about the development status of China's PV industry, Su Weili said: "Photovoltaic solar energy has developed rapidly in the past five years. China has occupied a pivotal position in the global PV industry chain. However, as China's industrial scale continues to expand, everyone will also face products. The pressure of market expansion.” Mr. Suweili further said, “Although the European PV market, which is now dominated by Germany, has matured and the demand is becoming saturated. We also see that emerging markets with German development as the core are fast. Development: The Western European market dominated by France has become a new wave in the industry; the Czech-based Eastern European market has great potential; the North American market represented by Canada and the United States has also opened up new space. “So, photovoltaic solar companies need more With innovative thinking and timely adjustment strategies and strategies to better adapt to this highly variable and promising market."

How to stand out in the fast-expanding global PV market? How to expand the market under the new thinking of quality management? Suweili has his own experience. At the forum, Suweili shared with you the successful Tianhua Sunshine business model - the foundation for the project with a wholly-owned subsidiary in the global terminal market; the guarantee of China's supply chain quality management; Supported by German engineering technology; led by the European and American capital markets. Tianhua Sunshine Co., Ltd. hopes to join China's sovereign funds, energy companies, financial institutions and other investment partners and industrial partners to channel China's photovoltaic manufacturing industry to overseas terminal markets through services and investment, and enhance China's position and influence in overseas PV terminal market. It has also made due contributions to promoting a low-carbon economy and improving the quality of human life.

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